Digital Marketing Manager - Four Points by Sheraton Krabi Ao Nang Beach Resort

The Manager of eCommerce and Digital sits at the intersection between Marriott International’s eCommerce, marketing, and global distribution strategies. This role helps their property effectively pull through the sales, marketing, and customer engagement activities that drive awareness and profitability. This role will also manage overall activation of their property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. The Manager of eCommerce and Digital serves as a thought leader to their hotel’s marketing, sales, and revenue management teams, providing local area and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their regional eCommerce and Digital Services team on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital, marketing, and sales teams on property.

CANDIDATE PROFILE

Required: • 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred OR • 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES

Digital and eDistribution Strategy Execution • Executes appropriate on-strategy eCommerce priorities and tactics. • Coordinates with the Director of Sales and Marketing and/or the Director of eCommerce and Digital Services to validate and track ecommerce goals for the hotel. • Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues. • Manages budgets for eCommerce activities. • Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months. • Collaborates closely with Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.

Digital Acquisition Marketing • Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team. • Works with regional eCommerce team to optimize Paid Search performance. • Manages the PLUS Platform for participating hotels in the area/cluster. • Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing). • Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines. • Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

Hotel Web Site Content Optimization • Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary. • Serves as the EPIC/Vignette