Marteting and Trade Execution Manager

Marketing and Trade Execution Manager   in Nutrition Business, this position is based in Guatemala City, Guatemala. About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of . Sales Incentive Plan A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

This position is based in  Guatemala City  for our Nutrition Division.  Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® – to help get the nutrients they need to live their healthiest life. As the Marketing & Trade Execution Manager is responsible for driving excellence in the execution of trade marketing, promotional, activation, and field implementation programs across the CADR clusters. The role ensures effective translation of commercial and brand strategies into high-quality in-market execution through strong coordination with Trade Marketing, Sales, Brand Teams, distributors, agencies, suppliers, Quality, Finance, Procurement, Legal, and other cross-functional stakeholders. This position is responsible for leading  planning, coordination, governance, monitoring, and continuous improvement of executional activities across multiple countries. The role owns execution processes, agency management, promotional material deployment, field activation programs, project implementation, budget follow-up, and execution performance monitoring to ensure alignment between strategic objectives and market execution. What You’ll Do Trade Marketing Execution Adapt regional trade marketing initiatives, campaigns, and execution guidelines to local market realities and customer requirements. Ensure all trade activities are implemented according to agreed timelines, budgets, and execution standards. Support sales teams and distributors with materials, execution guidelines, and follow-up to maximize in-market impact. Conduct regular field visits to validate execution quality and identify improvement opportunities. POS Materials & Visibility Manage inventory and distribution of trade marketing materials across customers, distributors, and field teams. Ensure visibility initiatives are executed according to approved brand and channel guidelines. Monitor implementation through field audits, photographic evidence, and execution tracking. Agency & Supplier Coordination Serve as the day-to-day contact for agencies, promoters, merchandising teams, and external suppliers. Prepare briefs, coordinate execution requirements, and follow up on deliverables. Monitor agency performance and ensure compliance with agreed KPIs and service levels. Coordinate training sessions and operational requirements for field personnel when needed. Promotional Activities & Activations Coordinate in-store events, sampling activities, sampling, tastings,  product launches, and promotional initiatives. Ensure availability of materials, products, promoter coverage, and execution resources. Follow up on activation results and provide recommendations for future improvements. Support the implementation of customer-specific promotional programs. Budget &