Marketing Program Specialist

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Marketing Program Specialist  Introduction to the Team   Expedia Cruises supports a network of more than 270 travel agencies and 7,500 Vacation Consultants. The team helps bring retail marketing programs to life across the network, enabling local teams to connect with travelers, promote their services, and generate leads and revenue.   Make an Impact   As a Marketing Program Specialist, you will be a trusted marketing partner and program ambassador for franchisees and Vacation Consultants. You will guide them through the tools, resources, and processes they need to execute effective local marketing strategies and maximize their return on marketing investment.   Working closely with the broader marketing team and subject matter experts, you will support campaigns across email, web, social media, events, direct mail, and in-store marketing. This role combines marketing execution, client service, training, design , and cross-functional collaboration, with a direct impact on local lead generation and revenue.   You are a customer-focused marketer who enjoys turning marketing programs into practical, measurable results. You build strong relationships with stakeholders, provide responsive and thoughtful support, adapt easily when priorities change, and embrace technology as a way to make marketing more effective. A passion for travel is a natural fit for this role.   In This Role, You Will   Create resources and documentation that help franchisees and Vacation Consultants execute local digital, print, and in-store marketing campaigns.   Provide guidance and support for online marketing tools used to develop local email, social media, direct-mail, and website campaigns.   Drive awareness and adoption of marketing programs through communications, training, webinars, documentation, and targeted support.   Support design processes, requests, and workflows   Deliver responsive customer service by helping franchisees quickly find the right marketing template, process, or resource for their needs.   Coordinate local campaign execution with marketing subject matter experts across email, landing pages, social media, events, direct mail, and in-store marketing.   Support local market segmentation and help plan and execute multi-store events and campaigns by coordinating marketing activities into cohesive local programs.   Experience and Qualifications   You have a university degree in Marketing, Communications, or a related field.   You have at least two years of experience in consumer, retail, partner, or client marketing.   You have hands-on experience with content management systems and online marketing tools.   You have experience executing digital advertising, print, retail, and point-of-sale campaigns.   You are experienced with design software and creating various print and digital pieces   You have strong customer or client service experience, with a track record of providing responsive and effective support.   You are comfortable presenting in webinars, training videos, and live training sessions.   You are highly organized, detail-oriented, and comfortable working with data.   You are creative and adaptable, with the ability to reprioritize effectively in a dynamic environment.