Journey Coordinator (Student Engagement Strategist)

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:   Grade: Professional 305 Pay Range: $56,500.00 - $84,700.00 Job Description Plays a key role in supporting our mission by developing and delivering timely, personalized, and effective communications that guide and support students throughout their journey. Responsible for executing targeted, lifecycle-based campaigns that inform, engage, and nurture students—from enrollment through graduation. This role will also require occasional after-hours or weekend work to deliver time-sensitive communications, particularly those critical to student progress, university operations, or urgent support notifications.   Primary Responsibilities Builds and deploys strategic communication campaigns across email, SMS, in-app, and other digital channels. Ensures messaging is student-centered, action-oriented, and aligned with the University brand, tone, and values. Creates and manages nurturing journeys that support key milestones such as enrollment, orientation, academic momentum, and program completion. Collaborates cross-functionally with content creators, academic teams, and student support units. Utilizes CRM and marketing automation platforms to segment audiences based on behaviors, student journey stage, academic profile, and engagement history. Personalizes messaging and delivery timing to maximize student response and retention. Works with analytics and insights teams to track performance and continuously optimize campaigns. Operates within communications platforms such as Salesforce, Marketo, Gensys, or other student engagement tools. Maintains and troubleshoots automated workflows, dynamic content blocks, and contact management logic. Collaborates with IT and data teams to support integrations and data flow for accurate targeting and reporting Monitors and responds to urgent communication needs outside of traditional working hours when necessary. Supports rapid delivery of high-priority messages that impact student experience, service availability, or academic deadlines. Performs other related duties as assigned. This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.

Qualifications Excellent written communication and project coordination skills. Must be highly organized Proficiency with communication tools and platforms such as CRM/marketing automation systems. Experience creating and managing nurturing campaigns. Strong attention to detail and ability to manage multiple concurrent projects. Must be flexible, willing, and able to support after-hours communications as