AS - Health

Agency: Porter Novelli Job Function: Consulting Job Subfunction: Business and Change Consulting Job Description: -Building Together- Fleishman Hillard and Porter Novelli are coming together as one integrated agency under the Fleishman Hillard banner, bringing together two industry-leading teams to create something even stronger. Our combination provides more of what clients need right now: teams with deeper sector expertise, faster access to solutions, and the precision to handle complex, mission-critical assignments. Together, we are one of the industry’s leading communications consultancies, with pronounced strength in health & life sciences, technology, financial services, social impact, and public sector, among others.

We are seeking a dynamic and motivated Account Supervisor, Digital Health to help lead digital work on behalf of major healthcare clients. The role is responsible for developing and overseeing the execution of social media and digital initiatives, including the development of content, creative campaigns, medical meeting and conference connection strategies, and influencer activations. The role sits at the intersection of our integrated services and healthcare teams implementing innovative, dynamic social-first communications strategies to solve for clients’ business challenges. The ideal candidate will have a digital-first mentality, deep experience within the healthcare industry, and be in tune with emerging trends across the landscape from pharma to biotech to consumer and HCP communications. Our social and digital work encompasses branded and product communications and unbranded and disease state awareness campaigns as well as corporate and internal communications. Client-facing responsibilities will include ongoing ideation, strategic consultation around major initiatives and key moments, and relationship management. We are looking for someone who is collaborative and willing to work on teams to do bold new things – someone who wants the challenge of solving client problems within the highly regulated healthcare industry, even as social media paradigms and practices evolve and shift. They will be influential voices within the integrated services and healthcare teams, and be relied on to analyze industry trends, provide perspectives on competitive activities and opportunities, and help drive operational excellence.

Serve as day-to-day digital lead, responsible for providing strategic solutions around social and digital marketing Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives and goals Deep knowledge of social platforms (Meta/Facebook/Instagram, YouTube, TikTok, Twitter, Reddit, SERMO, and more) – understand and articulate best practices based on business needs and requirements Be a champion for social and digital work – experiment with new and alternative ways to leverage social media activities and how to creatively sell the opportunity into the client Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement Comfortable gathering input from a variety of internal and client stakeholders to inform content creation and maintain social content calendars The experience that will contribute to your success: Have a minimum of 4-6 years of social and digital experience within healthcare industry (client-side), advertising and/or PR agency Experience working with complex HIPAA and FDA-regulated issues a must A track record of creative thinking and effective execution in social media and digital platforms Possess a thorough command of the social media and digital spaces (from shifting consumer platforms to new HCP-platform features to evolving applications of AI), sophisticated client service and digital communications skills, high energy and passion for this area of rapid change and innovation Work