[Vision Care] Sr. Brand Manager - Astigmatism

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com . As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Product Management Job Category: Professional All Job Posting Locations: Seoul, Korea, Republic of Job Description: About Vision Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech We are searching for the best talent for Sr. Brand Manager - Astigmatism to be in Seoul. Purpose: Since debuting the world’s first disposable soft contact lens in 1987, J&J Vision Care has been helping patients to see better through ACUVUE® soft contact lenses. Serving more than 60 million patients a day across 103 countries with its eye health portfolio, ACUVUE® is the worldwide leader and #1 contact lens category leader in Korea.  Will be responsible for leading ACUVUE Contact Lens business in Korea focusing on Clear Portfolio. ACUVUE owns clear strength in the Clear portfolio vs. competition and strives to lead the category growth. Among different portfolio under Clear, Astigmatism is the key growth engine for the business and strategic priority for longer term win for ACUVUE Brand. Sr. Brand Manager for Astigmatism will lead comprehensive marketing strategy/plans to drive growth of Astig portfolio, targeting to serve both consumers and eye care professionals in providing advanced vision care solutions. This role is critical to drive overall Clear Lens category penetration and consumption, and is an expansive role to influence the entire portfolio strategy beyond marketing to touch upon GTM, innovation, and trades. In addition, this role has people leadership responsibility, managing the Brand Manager for Multifocal & Beauty, while owning the end-to-end brand marketing strategy and execution for the Astigmatism portfolio in Korea. You will be responsible for: Develop comprehensive marketing & commercial strategy/plans for both consumers and eye care professionals Manage the planning & execution of annual marketing / commercial plans to drive penetration and consumption Develop integrated local consumer communication (75%) and/or adaptation global campaigns (25%), including digital, social, PR, and in-store POSM Design and implement integrated in-store activation strategy for optical stores in close partnership with all key cross-functional partners.  Work with Digital / CRM & Data engineering team to run data-driven marketing and ensure to serve our consumers based on consumer journey Oversee 3rd party agency relationships and work closely with them to