Marketing Specialist

OPENTEXT - THE INFORMATION COMPANY

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

The Lifecycle Marketing Automation team at Carbonite + Webroot is seeking an enthusiastic & highly motivated Lifecycle Marketing Specialist to help executing the engagement and retention strategy of the Professional segment. The role focuses on developing end-to-end campaign creation, from copy/design to audience creation, email deployment, A/B testing and reporting.  A successful candidate has experience in audience segmentation, email marketing, performance tracking and optimization, and marketing automation platforms (Marketo and/or Oracle Responsys). Reports to the Senior Manager, Lifecycle Marketing.

YOU ARE GREAT AT

• Working on the development, execution, and management of global ad hoc email campaigns using Marketo and Oracle Responsys

• Coordinating with a global, cross-functional team of marketers (demand generation, creative services, product marketing) to create and execute campaigns

• Ensuring that email KPIs are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda

• Building out and continually conduct optimization framework / A/B testing to assess and improve acquisition and retention performance across all user touch points

• Ensuring compliance and manage strategy for GDPR, CCPA and other like regulations.

WHAT IT TAKES

• 2/3+ years of experience in lifecycle/email marketing with a B2C brand. SaaS experience would be ideal.

• Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns

• Experience with Marketo and/or Oracle Responsys

• Knowledge of HTML

• Strong analytical skills with proven ability to translate performance metrics into actionable insights; competency with BI tools such as Tableau

• Ability to work cross-functionally and manage various stakeholders

• Attention to detail while able to grasp the big picture

ONE LAST THING

OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned.

Join us on our mission to drive positive change through privacy, technology, and collaboration. At OpenText, we don't just have a culture; we have character. Choose us because you want to be part of a company that embraces innovation and empowers its employees to make a difference.

OpenText's commitment to diversity and inclusion surpasses legal requirements,