Public Relations Communications Manager

The Public Relations Communications Manager will tell the Turo story on a day-to-day basis in Canada and highlight how Turo is reinventing car rental to unlock independence for all.  You'll develop and own our earned media function. This is a hands-on, step-up role for someone who can take a story idea from concept-to-coverage. You will set our media relations approach, directly liaise with traditional and new media, manage media inquiries, gather stories from within our guest and host community, create and execute integrated comms plans, and track Turo and its competitors in the news.

In alignment with overall corporate priorities, develop, deliver and execute Canada’s communications strategy by building the earned media playbook across consumer, travel, and business press and creating repeatable best practices for proactive and reactive PR. Earn Turo a place in Canadian conversation by creating and implementing integrated communications plans for seasonal campaigns, product launches, and cultural moments.  Build and strengthen relationships with key traditional and new media reporters, influencers and brand partners across English Canada and Quebec.  Contribute to the measurement framework to show PR’s impact to brand health and ROI, and communicate results, drivers and recommendations to leadership. Secure brand features around product innovation, thought leadership, and company performance. Draft press statements and reactive statements for policy, trust & safety issues. Proactively find newsworthy stories in our host & guest community, and engage with our community to support media opportunities.

5+ years of communications, corporate communications or public relations experience, either agency or in-house. Previous experience in the auto, marketplace, or travel industry preferred. Demonstrated ability to not only contribute to or execute communications plans, but build them. You have personally leveraged insights to set strategic direction, developed rationale for your plans, and confidently recommended them across the business Ability to adapt verbal and written communication to your audience. You can land your message with a new reporter, a cross-functional colleague or even a senior leader.  Above average media relations skills with existing relationships across both traditional and new media contacts, with an understanding of what makes a story land with each.  Familiarity with Quebec and the French-language media landscape is a strong asset. Proven ability to plan and execute a proactive press project from concept-to-coverage, such as a data-driven pitch, trend report, press trip or partnership. Calm and effective in crisis situations, with the ability to develop clear messaging and adapt plans quickly. Bachelor’s Degree in Marketing, Journalism, Communications or related work experience. Bonus if you have You have worked with creative and media agencies in the integrated campaign ideation stage. You've brought a PR perspective to big ideas from the start, not retrofitted communications onto a plan that was already built. For this role, the target base salary range in Toronto is $86,000-$107,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role. Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This is central to how we work, and this role will be subject to our current in-office hybrid schedule that requires Turists to work in the