Field Integrated Marketing Manager

The Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.CMO Asia is one regional team with the following functions to enable our collective success: Field Integrated Marketing with deep market and customer expertise to inform plans and deliver impact in every OU. Within Field Marketing, experienced Marketing Directors or Field Integrated Marketing Leaders in every OU (Operating Unit i.e. Area/Market) to represent and lead marketing end-to-end to the business. Commercial Solution Area (CSA) Integrated Marketing with deep alignment to mainstream plays and regional scope. Regional Centres of Excellence for  Experiential and Social/Digital , Operations and Analytics delivering deep domain expertise. The Field Integrated Marketing Manager (Field IMM) leads integrated marketing strategies and plans leveraging and scaling global and regional go-to-market approaches and augmenting with local activities to deliver customer experiences that drive business outcomes (including customer acquisition, nurture and consumption). You will be known as the marketing expertise in your Solution Area in the OU, using data and insights to ensure positioning and messaging is clear, distinctive and differentiated by audience and educates our customers on how they can achieve more with Microsoft products. You are an evangelist of marketing transformation, responsible for landing the cutting-edge marketing innovations being developed at Microsoft for your region. You will have the opportunity to develop your leadership skills advising Sales and Marketing leaders on marketing strategy. As an outstanding advocate for connected sales and marketing, you will partner with the OU Marketing Director to drive the connection (RoB) between leaders in the OU across Sales and Marketing, helping OU stakeholders understand the impact marketing is driving and inspiring sellers to take action on marketing signals. You will work with Integrated Marketers and Marketers across Asia and as part of your CSA community, contributing to learnings and optimization by leveraging and sharing good practices and providing feedback on learnings from your region.This role requires an ability to operate in a fast-paced environment and often at times ambiguous. The candidate will operate with a growth mindset, embrace change when it arises (agility and flexibility are key), and at times will be asked to step outside of their role swim lane to work on projects aligned to the areas of greatest need and impact. For e.g. AI Tours, strategic programs etc Responsibilities Marketing Operations Runs the rhythm of connection (RoC) with regional CSA/COE peers, ENT and SME&C OUs, corporate integrated marketing teams, corporate event architecture and production teams, and E&E teams to ensure alignment and adoption of E&E strategies and messaging. Maintains and reviews marketing-related spending against cascaded budget within +/- 1%. Assists with any marketing budget or spend management governance, while leveraging operational excellence tooling and AI planning solutions (e.g. Marketing Planning Tool, Budget Planning Tool). Ensures campaign delivery (including events) is consistent with marketing plan and is progressing appropriately. Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools via Marketing Service Central (MSC) in partnership with E&E stakeholders. Coordinates with an extended network of partners/regions on the influence approach and