Senior Analyst – Retail Planning

Role The Retail Planning team plays a pivotal role in monitoring and interpreting the U.S. automotive market. As the Senior Analyst, you will provide actionable insights that directly shape GM’s Sales, Service, and Marketing (SSM) strategies and inform broader leadership decisions across North America. In this dynamic, fast-paced environment, you’ll synthesize diverse data sources, identify emerging trends, and lead high-impact projects tied to core business objectives. Success in this role requires exceptional analytical skills, sound business acumen, and the ability to translate complex insights into clear, influential recommendations for cross-functional stakeholders.

Market Trend Analysis Monitor and interpret U.S. automotive market trends leveraging diverse data sources. Track competitive performance and evolving consumer preferences to inform business strategy.

Identification Identify incentive and sales opportunities and risks across vehicles. Recommend proactive strategies to capitalize on emerging trends and mitigate challenges. Strategic Insight Development Translate complex data into clear, actionable insights that drive decision-making. Develop dashboards, presentations, and reports that influence cross-functional strategies. Cross-functional Collaboration Partner with Sales, Service, and Marketing (SSM) teams and other functions to guide go-to-market strategies. Communicate insights effectively to both technical and non-technical audiences, including senior leadership. Work directly with external vendors, resolving data quality issues, and testing potential new products Special Projects & Initiatives Works closely with various internal partners and support divisions with achieving sales, spending and profit objectives Manages and develops analytics for measuring incentive program effectiveness and efficiency Manage senior leadership requests to analyze industry trends, assess GM’s share performance, and provide talking points, scripts, and communications for internal and external audiences. Synthesize insights from multiple data sources into compelling narratives with clear business implications. Collaborate with cross-functional partners to co-develop analysis and build strong stakeholder relationships. Your Skills & Abilities (Required Qualifications) Bachelor’s degree in Business, Economics, Statistics or related field 5 + years of experience in automotive market analysis, incentives, or related disciplines. Advanced proficiency in Excel, PowerPoint, Power BI, Tableau, and/or other data visualization tools, with a proven ability to independently generate reports efficiently and effectively. Strong automotive acumen with advanced knowledge of major industry data sources (e.g., PIN, POLK, IHS, CVI). Comfort working with large data sets Exceptional analytical skills with a passion for accuracy, strong problem-solving abilities, and a collaborative mindset. Demonstrated ability to identify solutions with limited precedent and exercise sound judgment on complex, non-standard problems requiring strategic insight. Confident, polished communicator with excellent oral and written presentation skills; comfortable engaging with leadership at all levels. Excellent collaboration and relationship-building skills across functions and organizational levels. Highly motivated, self-starter with strong work ethic and demonstrated initiative. What Can Give You a Competitive Advantage (Preferred Qualifications) Master’s degree in business, Economics, or Statistics Preferred Experience working in Google Workplace Demonstrated ability to identify, test, and operationalize AI-driven solutions to streamline workflows, improve data quality, and enhance business outcomes. #LI-LK1   

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company