Associate Director, Marketing Analytics

Location - Bellevue, WA or Boston, MA Hybrid - 3 days per week in office Our Opportunity Chewy is seeking an Associate Director of Marketing Analytics to join our Marketing Sciences and Operations team in Bellevue, WA or Boston, MA. In this position, you will lead media analytics, measurement, and testing across Social, TV, Influencer, and Content Marketing. You will help Chewy understand how these investments shape customer behavior, brand growth, and long-term business outcomes, and you will turn that understanding into clear recommendations for media strategy and investment. This is a hands-on leadership role for someone with deep expertise in Marketing Mix Modeling, incrementality testing, causal measurement, and media effectiveness. You will be equally comfortable setting a measurement strategy, designing a geo-based experiment, evaluating model assumptions, working directly in SQL or Python, and presenting recommendations to senior marketing and business leaders. You will partner closely with Brand, Media, Social, Influencer, Content, Finance, Data Science, Analytics Engineering, and agency teams. You will establish an integrated approach that connects upper-funnel activity to customer and financial outcomes, builds confidence in how Chewy measures media impact, and enables better decisions about where and how we invest. You will also lead and develop analytics talent while remaining directly engaged in the highest-priority analytical work.

Lead media measurement strategy for the Chief Brand Officer Own the measurement strategy and analytical roadmap for Social, TV, Influencer, and Content Marketing. Define how Marketing Mix Modeling, controlled experiments, platform lift studies, attribution, brand measurement, and customer analytics work together within a common measurement framework. Identify gaps in data, methodology, and reporting and build a prioritized roadmap to improve Chewy's media measurement capabilities. Own Marketing Mix Modeling and media effectiveness Serve as the subject matter expert for Marketing Mix Modeling, including model design, variable selection, calibration, validation, interpretation, and business application. Validate MMM findings with incrementality tests, lift studies, attribution, and other causal evidence, and clearly communicate uncertainty and methodological limitations. Partner with internal teams and external vendors to challenge assumptions, improve model quality, and develop practical scenario-planning tools. Build a rigorous testing and learning program Design and evaluate geo experiments, matched-market tests, holdouts, conversion-lift studies, audience tests, and other incrementality approaches. Define hypotheses, success metrics, test cells, sample-size and power requirements, measurement windows, and statistical decision criteria. Apply causal inference methods when randomized experimentation is not practical. Deliver hands-on analytics and influence decisions Personally lead high-priority analyses from problem framing and data exploration through modeling, interpretation, and executive readout. Use SQL and statistical programming tools to analyze large customer, media, engagement, and transaction datasets. Evaluate performance by channel, campaign, audience, creative, content type, customer segment, and stage of the customer journey. Provide cross-functional and team leadership Lead cross-functional measurement initiatives involving Marketing, Media, Finance, Data Science, Analytics Engineering, Product, and agency partners. Build strong partnerships with channel owners while maintaining analytical objectivity and independence.

Bachelor's or master's degree in Statistics, Economics, Mathematics, Data Science, Operations Research, Marketing Analytics, or another quantitative field; or equivalent years of experience 8+ years of experience in marketing analytics, media measurement, experimentation, data science, or a related