Staff Product Marketing Manager (Remote)

Innovate with purpose

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters.

Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. We're remote-first, with office spaces in San Jose, CA and Draper, UT — and opportunities to connect in person when it counts. BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.

BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another.

✨ Let’s give businesses more time for what matters.

Make your impact within a rapidly growing Fintech Company

The Product Marketing team at BILL is the driving force behind bringing products to market and growing their impact on customers and the business. We represent the voice of the customer before, during, and after launch. Our role is to articulate product value in a way that resonates with customers, differentiates against the competition, and drives adoption, retention, and advocacy.

At BILL, Product Marketing partners closely with Product, Support, Sales, Customer Success, Brand, Growth, Creative, and Legal, making it a highly dynamic and influential function. As a Staff Product Marketing Manager, you will architect the go-to-market (GTM) strategy for the Accounting Channel and build the systems that help our teams execute across the full GTM lifecycle.

This role will focus on the Accounting Channel, developing strategies and programs to drive acquisition and retention, partnering across Marketing, Product, Sales, and Customer Success. You will be the voice of the customer in roadmap discussions, create differentiated positioning and messaging, and orchestrate effective GTM launches. You’ll lead the GTM strategy for AC acquisition, retention and enablement across new business and managed sales motions. You’ll also lead core functions such as competitive analysis, market research, and customer advocacy. Success in this role will be measured by shared Accounting Channel goals, which you’ll co-own with Sales and Product, and by the adoption and quality of the GTM systems you build.

• Architect the (GTM) strategy for the Accountant Channel, translating insights that drive acquisition, adoption, and retention, aligning cross-functional stakeholders and resources Set KPIs with Sales and Product and track progress against shared targets.

• Influence roadmap and investment decisions for the segment, partnering with Product to turn firm and sales insights into prioritization. Define the research learning agenda for the channel.

• Serve as the champion for accountants, turning insights about needs, journeys, and segments into messaging and programs that resonate with a focus on understanding accounting workflows, client management needs and how BILL fits into their AP advisory practice.

• Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts.

• Lead complex, multi-team launches and programs end to end, and