Lead Product Marketing Manager

The Team + The Role

Pendo’s product marketing team sits at the intersection of product strategy, go-to-market execution, and customer growth. As software development moves faster, the team is expanding how Pendo communicates the value of its platform to modern engineering, product, and technical builder audiences. This work matters because it shapes how new products enter the market, how customers understand the platform, and how commercial teams create traction.

As Lead Product Marketing Manager, you will own go-to-market strategy across high-impact product launches, cross-portfolio expansion, and new initiatives. You will drive narrative, positioning, launch strategy, sales readiness, and commercial traction while building credibility with technical audiences. This is a hands-on GTM leadership role for someone who moves quickly, creates alignment, and turns emerging product opportunities into clear market motions.

This is a remote role based in the United States. We have offices in San Francisco, CA, Raleigh, NC, or New York, NY.

What this looks like day-to-day

• Narrative and positioning: Own messaging frameworks, positioning, and category narratives across primary product initiatives. Write clear positioning documentation and talk tracks that keep product, sales, marketing, and leadership aligned as the market evolves.

• End-to-end GTM ownership: Build and run the full go-to-market plan across audience targeting, channel strategy, campaign strategy, sales readiness, launch moments, product adoption, and success metrics. Own GTM outcomes and business impact directly rather than handing strategy off to parallel teams.

• Top-of-funnel and conversion: Partner with revenue marketing to define the acquisition channel mix, run campaigns, and drive early-access signups. Connect demand activity to free-to-paid conversion and early commercial signals.

• Community building: Establish a credible, authentic presence where technical users spend time. Earn trust with builder audiences who are naturally skeptical of traditional, pitch-heavy marketing.

• PLG motion: Partner with product and growth teams to design self-serve onboarding and activation flows. Use data and feedback to improve how users discover, try, activate, and expand with Pendo.

• Portfolio and platform alignment: Define how new products and capabilities fit within the broader platform narrative. Shape clear expansion and upgrade paths for customers as their organizational scale and technical complexity grow.

• Sales and partner enablement: Translate complex technical capabilities into clear, value-oriented messaging, pitch decks, demo narratives, and battlecards. Build the proof points reps need to have credible, winning conversations with non-traditional buyers.

• Metrics and commercial impact: Work with revenue marketing to define and track the metrics that connect PMM initiatives to pipeline and early revenue outcomes. Focus on activation, conversion, marketing-sourced ARR, and other signals that show whether the motion is working.

Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.

You're a builder, not a maintainer.

You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Lead Product Marketing Managers don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.

You're AI-curious - genuinely.

You're not using AI tools occasionally. You're rewiring how you work