Social Media Specialist, Apartments.com – Richmond, VA

Social Media Specialist, Apartments.com – Richmond, VA Job Description CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. Apartments.com   Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force.  We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters. The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers. Learn more about Apartments.com .

Description: The Social Media Specialist is responsible for onboarding clients, managing social media programs, developing engaging content, and providing strategic guidance to multifamily clients. This role serves as a trusted advisor, helping clients strengthen their online presence, engage residents and prospects, and achieve business objectives through social media. The ideal candidate has a strong understanding of social media platforms including Facebook, Instagram, X, and Google Business Profile, along with current best practices for content development, community engagement, and paid social advertising. Success in this role requires strong writing skills, creativity, attention to detail, client-facing communication skills, and the ability to manage multiple accounts and priorities in a fast-paced environment. The Social Media Specialist reports directly to the Manager, Social Media.

1. Social Media Strategy & Content Development Create original written and visual social media content for apartment communities across the country. Develop and maintain social content calendars aligned with client goals, promotions, seasonality, and industry trends. Ensure all content reflects brand voice, platform best practices, and community-specific objectives. Design visually engaging social media graphics and creative assets using Canva and other approved design tools while maintaining brand standards and content quality. 2. Social Media Account Management & Community Engagement Manage client social media accounts across Facebook, Instagram, X, Google Business Profile, and other relevant platforms. Schedule and publish content using social media management tools. Monitor social media channels for comments, messages, mentions, and customer interactions, escalating issues as appropriate. 3. Paid Social Advertising & Performance Optimization Create, launch, monitor, and optimize paid social advertising campaigns across Meta platforms. Analyze campaign and content performance to identify opportunities for