Lead Director - Category Manager - Baby Care

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Summary The Lead Director, Category Manager for Baby Care is a merchandising leader within CVS Health’s Women’s Health portfolio, responsible for the strategy and end-to-end performance of a high-priority, $450M business with a clear, leadership-backed path to $1B (“Billion-Dollar Baby”). In this role you will own the category P&L and drive sustained growth across eight businesses — feeding, diapering, wipes, accessories, care, mom, gifting, and on-the-go — through trend-forward innovation, bold assortment strategies, and best-in-class omnichannel execution.   You will bring strong merchant instincts, proven people leadership, and the ability to identify white-space opportunities while remaining deeply connected to execution. Highly collaborative and commercially driven, you will partner across the enterprise to deliver culturally relevant assortments, compelling customer experiences, and financial results, while building and developing a high-performing team as we scale this business toward $1B.

Include Own and deliver the Baby Care category P&L, driving sales, margin, and share growth across a $450M+ business with a clear path to $1B Set and execute a clear, forward-looking category strategy and innovation roadmap grounded in customer and market insight Build and evolve a differentiated, trend-right assortment by identifying white-space opportunities, emerging trends, ingredients, and brands Lead vendor strategy, fostering strong partnerships and negotiating to unlock joint growth and value creation Develop and execute integrated promotional and pricing strategies across weekly, seasonal, and annual programs Partner cross-functionally (Inventory, Pricing, Finance, Store Brands, Store Design, Operations, Digital) to deliver seamless omnichannel execution Elevate CVS.com as a destination for Baby Care through strong digital merchandising and storytelling Analyze performance and consumer behavior to continuously optimize assortment, pricing, and promotions Maintain a strong pulse on the competitive landscape and evolving consumer needs Lead, coach, and develop a high-performing team while building a strong pipeline of future leaders Champion inclusive, customer-obsessed strategies that reflect and serve a diverse customer base Required Qualifications 10+ years of experience in merchandising, category management, CPG, or related business leadership roles with full P&L ownership Previous experience building, leading, and developing high-performing teams Proven track record of delivering or exceeding financial targets in a complex, fast-paced environment Strong understanding of trends, ingredients, and evolving consumer behaviors Demonstrated ability to pivot quickly, solve problems in real time, and balance strategy with hands-on execution Demonstrated analytical, strategic, and storytelling skills—turning insights into action Proven track record of influencing others with and without authority Excellent verbal and written communication skills, very strong interpersonal and presentation