Assoc Director, Marketing Sciences

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.   Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.   We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. The ideal candidate will possess a robust background in marketing analytics, with specific expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), digital and web analytics, A/B testing, and media performance analysis. In this role, you will work collaboratively with cross-functional teams to gather and analyze data from digital media campaigns, aiming to measure and optimize media quality and performance. You will be responsible for defining campaign objectives, establishing KPIs, and developing comprehensive performance metrics and reporting frameworks. Your responsibilities will also include managing relationships with media agencies and third-party measurement partners to ensure accurate data capture and analysis. Leveraging your expertise in data analytics, you will provide actionable, data-driven insights to optimize media campaigns, enhance ROI, and refine audience targeting and segmentation strategies.   This position will be based in the Foster City, CA office.

Strategic insights: Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives. Based on brand objectives and goals, develop measurement approach to analyze and optimize media performance. Measurement framework : Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.  Marketing Mix Modeling (MMM): Design and implement MMM strategies to measure and optimize the effectiveness of marketing spend across traditional and digital channels. Collaborate with marketing leaders to allocate budgets and resources based on data insights. Multi-Touch Attribution (MTA): Drive adoption of MTA frameworks to accurately attribute marketing outcomes to different touchpoints in the customer journey. Ensure robust tracking and integration with CRM systems for a holistic view of performance. A/B Testing & Experimentation: Develop test and learn strategies across channels and socialize results within the organization. Ensure continuous learning and improvements in marketing strategies based on test   outcomes.      Analytical Storytelling: Be a strategic partner in report creation and presentations to key stakeholders, providing