Senior Manager, Portfolio Marketing Strategy & Creative
- Location
- East Hanover, NJ
- Work model
- On-Site
- Level
- Senior
- Posted
About this role
Job Description
Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. We are seeking a dynamic, creatively-driven Sr. Manager, Portfolio Marketing Strategy & Creative to lead the development and execution of our portfolio marketing vision across categories and brands. This is a high-impact individual contributor role that operates at the intersection of brand strategy, creative excellence, and partnership innovation. The ideal candidate is a seasoned brand marketer with a deep creative background who thrives in shaping how a portfolio of iconic brands shows up cohesively, boldly, and with purpose. in-store, online, digitally and socially for our passionate and wide-ranging customers and consumers. This role reports to the Sr. Director, Partnerships and partners/influences cross-functionally with categories, R&D, sales, and external agency teams.
Who You Are
You are a creative strategist at heart — someone who believes that great marketing starts with a great idea and that a portfolio of brands, when orchestrated with intention, is greater than the sum of its parts. You bring equal parts left-brain rigor and right-brain imagination. You've built things from scratch, led agencies to do their best work, and know how to sell a vision to a room full of executives. You're energized by the challenge of making multiple brands sing in harmony without losing what makes each one unique. You are ready to step into a Director-level environment and make an outsized impact for all stakeholders you manage daily.
What you will bring
Portfolio Marketing Strategy Define and own the overarching portfolio marketing strategy that connects and elevates our family of brands across categories, channels, and consumer touchpoints Develop strategic frameworks that articulate how brands within the portfolio complement, reinforce, and amplify one another in market Identify white-space opportunities for cross-brand storytelling, co-marketing moments, and portfolio-level campaigns that drive enterprise value Translate business objectives into clear, compelling creative briefs and marketing plans that ladder up to portfolio-level goals as well as strong data, engagement and commercial KPI’s. Serve as the strategic voice that ensures brand consistency while championing creative risk-taking across the portfolio, whilst leveraging some of the biggest partnerships in the industry. Sales & Customer Alignment key with Shopper Marketing, Category Development, and omni-channel as well as loyalty & CRM Integration Creative Leadership & Excellence Elevate the creative standard across all portfolio marketing initiatives — from concept through execution Build and maintain a best-in-class creative toolkit including brand guidelines, asset libraries, templates, and playbooks that empower teams to produce exceptional work at scale Lead concept creation and creative ideation for portfolio-level campaigns, bringing big ideas from napkin sketch to market Own the agency ecosystem — from selection and onboarding to ongoing management and performance evaluation of creative, media, and production partners Champion a culture of creative excellence, pushing teams and partners to deliver breakthrough work that moves consumers and drives brand love Stay ahead of cultural trends, design movements, and emerging creative formats to keep our brands at the forefront of consumer attention Partnerships Strategy & Execution Own the partnerships strategy across the portfolio, identifying and cultivating relationships with strategic partners that amplify brand reach, relevance, and resonance Lead large-scale contractor and partner negotiations, ensuring favorable terms while building long-term, mutually beneficial relationships Evaluate partnership opportunities through both a creative and commercial lens — ensuring every collaboration enhances brand equity and delivers measurable ROI Manage partnership