Product Manager, Digital

JLL empowers you to shape a brighter way .   Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.    strategies.

Strategy & Planning: • Lead the planning, development, and implementation of our events and social media technology solutions. • Define and prioritize the product backlog for the events and social technology stack, with a core focus on platforms including Cvent, Sprout Social, and Everyone Social. • Develop and maintain a strategic roadmap for this ecosystem, ensuring tight integration with our broader marketing technology landscape. • Monitor industry trends and emerging technologies, particularly AI applications for event management, social listening, content creation, and employee advocacy. • Evaluate and recommend new technologies and AI-powered tools to improve event experiences, amplify our social presence, and increase operational efficiency. Events, Social & Creative Art Technology Management: • Collaborate with event marketing, corporate communications, and social media teams to identify technology needs and strategic opportunities. • Collaborate with creative marketing teams to help address creative technology needs and strategic opportunities spanning Aragon, Copy.ai, Descript, Synthesia, Flip Snack, Flourish, Genially, MapMe, MapCreator & Typeface. • Gather stakeholder requirements and translate them into clear, actionable user stories for our development teams and vendor partners. • Oversee the management and optimization of Cvent to support the full event lifecycle, from registration and attendee management to virtual/hybrid experiences and post-event analytics. • Manage Sprout Social to enable best-in-class social media publishing, community management, advanced listening, and performance analytics. • Drive our employee advocacy strategy through the management and growth of the Everyone Social platform. • Ensure Copy.ai delivers consistent and reliable content quality, brand voice and output formats for content marketing and localization requirements. • Actively seek and implement AI features to improve effectiveness, such as AI-powered social listening for trend analysis, generative AI for social copy, and AI-driven recommendations for event attendees. • Manage user roles, permissions, and licenses across the events and social technology stack. • Ensure data integrity and consistent data flows between platforms (e.g., Cvent to CRM, Aragon to Profile Management Tool). • Own asset compliance, metadata maintenance, and taxonomy alignment as related to the Creative Art technology stack. • Manage relationships with vendors and technology partners, staying current on their product roadmaps and advocating for JLL's strategic needs. Documentation & Training: • Develop and maintain comprehensive documentation for our event, social media and creative art systems and processes. • Provide technical guidance, training, governance and best practices on our core platforms to the marketing, creative and communications teams. • Champion the effective and ethical use of AI in social media and event marketing, and creative art tools. Required Skills and Qualifications: • Bachelor’s degree in Marketing, Communications, Information Technology, or a related field. • 5-10 years of experience in marketing technology, with direct experience managing event technology, social media management platforms or creative tools. • Strong understanding of corporate event marketing principles and