VP Demand Generation

VICE PRESIDENT, DEMAND GENERATION Job Description

ServiceChannel is the leading cloud-based service automation platform for facilities management. We offer a single platform to source, procure, manage, and pay for repair and maintenance services from commercial contractors. ServiceChannel is well established, but even after almost 20 years we still retain the spirit of a startup. We are primed for success, and we are currently on a high growth trajectory. We are committed to crafting a great product for our customers and a phenomenal work environment for our employees to succeed professionally and personally.

ServiceChannel helps many of your favorite brands manage their brick-and-mortar facilities. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton, and Chipotle, among 500 other brands in over 70+ countries, rely on ServiceChannel to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by innovating within data analytics, IOT, and machine learning through our market-leading software and services. We’re seeking a Vice President of Demand Generation to join our Marketing team to lead our demand generation strategy, planning, and execution to drive growth and scale for ServiceChannel business. This leader will report to the CMO and manage a team and agencies, working with Sales, Operations, and Customer Success to achieve our overall go-to-market, revenue, and retention goals. You’ll bring your expertise and track record to help ServiceChannel continue to achieve high year-over-year growth.

Own the Demand Generation sub-function for ServiceChannel, including annual planning, budget/investment prioritization, performance management, and execution across digital, ABM, lifecycle, events, Marketing Ops, and MarTech.

Define the overall demand generation plan, including strategy, marketing channel mix, campaigns, and investments – aligned with the goals of the organization. Partner with the CMO and GTM leadership team to shape ServiceChannel’s growth strategy and annual marketing plan. Maintain and enhance a campaign measurement framework to ensure ongoing management and adjustments aligned with the marketing funnel KPIs as well as pipeline, bookings, and revenue targets. Accountable for the demand generation budget, agency/vendor investments, campaign spend effectiveness, and resource allocation decisions. Accountable for measurable contribution to pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI.

Work closely within Marketing and with Sales and Operations to manage the ServiceChannel target account lists and ideal customer profiles (for different customer segments) using data-driven insights. This includes understanding and mapping out buying groups with organizational decision-makers and influencers, including identifying key contacts within named accounts through tools and data providers.

Develop, enhance, and strengthen the company’s full-funnel ABM strategy and campaigns to expand into key customer accounts with targeted tactics that drive awareness, engagement and adoption through touchpoints across marketing and sales channels. Use our ABM platform (6Sense) with third-party intent data and our first-party data to score accounts and build, manage, and measure customer journeys and their specific campaigns that drive account engagement forward through the funnel and resulting revenue. Leverage advanced techniques (e.g., multithreading) to maximize ABM program impact, while identifying tactics to operationalize buying groups in target accounts across the entire GTM organization.

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