Video Producer

The Video Producer leads and supports the university's video production initiatives, resources, and creative standards. Serving as the university's lead video producer and creative video consultant, the incumbent develops, captures, edits, and delivers high-quality video content that advances institutional brand, marketing, and communications objectives. The position manages a diverse portfolio of projects from concept through final delivery, collaborating with colleagues, internal clients, student interns, campus stakeholders, freelance editors, and external production partners. Responsibilities include creative direction, project management, budget oversight, production planning, and the stewardship of the university's video standards and archival assets. The incumbent serves as a strategic creative contributor to the development and execution of university brand and promotional campaigns, helping to translate institutional priorities into compelling visual storytelling that drives awareness, reputation, and revenue objectives. The incumbent establishes and maintains the visual, storytelling, and production standards that define the university's institutional video presence, ensuring that work produced by internal teams, external partners, and student creators aligns with the university's brand identity, mission, values, and goals.

Specific Responsibilities/Accountabilities 1. Provide creative leadership for the university's video storytelling and visual standards Serve as the university's lead authority for creative video content, establishing and maintaining standards for storytelling, cinematography, editing, visual identity integration, production quality, and audience engagement. Produce and direct marquee university video initiatives that define and advance the institution's brand and communications objectives. Develop creative frameworks and best practices that can be adapted and implemented by campus partners, external agencies, freelance collaborators, student interns, and other content creators to ensure consistency, quality, and alignment across the university's broader video ecosystem. 2. Produce and manage assigned video productions Serve as producer and project manager for assigned video initiatives, managing all phases of production from concept development through final delivery. Establish creative direction, and develop project scope, schedule, budget, and production plans; coordinate logistics; capture and edit video content; and oversee post-production activities to ensure projects remain on schedule, within budget, and aligned with intended outcomes. Deliver professional, distribution-ready video content that supports university initiatives, events, and institutional priorities. 3. Direct and manage video projects utilizing external production partners Coordinate projects that require outside agencies, production companies, independent producers, or specialized production resources. Source, evaluate, and engage external creative and technical partners, including camera operators, sound engineers, lighting technicians, editors, colorists, motion graphics artists, and other production professionals as appropriate. Facilitate pre-production planning, review creative briefs and scripts, provide creative direction, and ensure external partners deliver work that meets university objectives, brand standards, budgets, and timelines. 4. Manage the university's video archive and b-roll asset library Maintain and organize the university's video assets within its digital asset management systems, including b-roll, institutional footage, and other reusable content. Establish metadata, tagging, archiving, storage, and retrieval practices that ensure video resources remain timely, accessible, well organized, and available to support future communications, marketing, and promotional initiatives. 5. Lead the university video student intern program Recruit, train, mentor, and supervise student interns engaged in