Regional Marketing Lead Analyst

The Regional Marketing Lead Analyst is a strategic marketing professional responsible for developing and driving integrated marketing initiatives that support Citi Private Bank's business growth objectives across North America. Reporting to the Regional CPB Marketing Head, this role partners closely with bankers, investment professionals, product specialists, and business leaders to translate commercial priorities into impactful marketing programs that deepen client relationships, drive engagement, and support business development outcomes. This individual will own a portfolio of marketing initiatives from strategy through execution, leveraging data, market insights, and stakeholder partnerships to deliver measurable results. The successful candidate combines strong marketing expertise with strategic thinking, project leadership, and the ability to influence across a highly matrixed organization. The ideal candidate brings a deep understanding of the Ultra High Net Worth (UHNW) client segment and a passion for understanding the evolving needs, expectations, and behaviors of wealthy individuals and families. They are intellectually curious, commercially minded, and highly attuned to shifts in client expectations, competitive dynamics, and emerging engagement trends across wealth management and related industries. This individual combines strategic marketing expertise with creativity and fresh thinking, continuously identifying opportunities to enhance the Citi Private Bank client experience, strengthen client relationships, and differentiate the franchise through innovative, insight-driven marketing programs. In addition to leading marketing programs, the role will support key operational and business management activities for the broader marketing team, including reporting, planning, budget coordination, and governance processes. However, the primary focus of the position is driving marketing strategy and execution in partnership with the business.

Own and drive a portfolio of regional marketing initiatives aligned to Private Bank growth priorities, client engagement objectives, and business development goals. Partner directly with bankers, investment teams, product specialists, and business leaders to understand commercial objectives and translate them into targeted marketing strategies and campaigns. Develop integrated marketing plans that support client acquisition, client engagement, cross-sell opportunities, thought leadership promotion, and business growth. Lead end-to-end execution of marketing programs across multiple channels, ensuring alignment with business priorities and client needs. Identify opportunities to enhance the client experience through innovative marketing approaches, content strategies, and engagement programs. Serve as a trusted marketing advisor to business stakeholders, providing guidance on campaign strategy, audience targeting, messaging, and engagement opportunities. Drive collaboration across regional, NAM, and global marketing teams to maximize program effectiveness and consistency of execution. Monitor performance of marketing initiatives and recommend optimizations based on data, insights, and business outcomes. Develop and execute marketing campaigns and initiatives supporting key business priorities, investment themes, market outlooks, and client engagement opportunities. Lead planning and execution of client and prospect events, thought leadership activations, and business development programs. Partner with internal stakeholders to create and distribute marketing communications, content, and campaign materials aligned with strategic objectives. Leverage Salesforce and other marketing tools to support audience segmentation, campaign execution, engagement tracking, and performance measurement. Analyze campaign effectiveness and client engagement metrics to identify opportunities for increased impact and ROI. Continuously explore innovative engagement approaches and