Area Partner Marketing Manager, Europe North, AWS Partner Marketing

Amazon Web Services (AWS) is seeking an experienced and results-driven Area Partner Marketing Manager to lead partner marketing strategy and execution across the Europe North region (13 countries across the Nordics and Benelux). This role sits within the EMEA Partner Marketing team and is responsible for driving demand generation, pipeline acceleration, and revenue growth through strategic marketing programs developed with and through AWS consulting and technology partners (including Global SIs, regional SIs, ISVs, etc). The ideal candidate will combine B2B marketing expertise with a passion for the partner ecosystem. You will own the end-to-end marketing relationship with priority partners in your territory, developing joint marketing plans, managing marketing development funds (MDF), and executing integrated campaigns that drive measurable business outcomes. You will work cross-functionally with Partner Development, Field Marketing, Sales, and Global Partner Marketing teams to ensure alignment and maximise impact. This is a visible role that requires strong stakeholder management, analytical capability, and the ability to operate both strategically and tactically in a fast-paced environment. The successful candidate will be comfortable working across multiple countries and cultures, managing complexity, and delivering results at scale. Key job responsibilities - Develop and execute the Europe North partner marketing strategy aligned to regional business priorities, driving pipeline and revenue through partner-led and AWS-led demand generation programs. - Own the marketing relationship with priority consulting and technology partners across the Nordics and Benelux, building joint marketing plans (JMPs) that deliver measurable business outcomes. - Manage the MDF (Marketing Development Fund) planning, approval, and reporting process for the region, ensuring investment is optimised for maximum ROI. - Design and execute account-based marketing (ABM) programs with partners to target key enterprise accounts, accelerating pipeline progression and deal closure. - Partner closely with Area Partner Development Managers (PDMs) and Field Sales teams to understand account priorities and translate them into effective marketing initiatives. - Collaborate with regional ABM/Field Marketing teams (Nordics, Benelux) to integrate partner marketing into AWS-led ABM and broader AWS marketing programs and events. - Drive cross-functional collaboration with Digital Marketing, Events, and Global Partner Marketing teams to execute multi-channel partner campaigns. - Define and manage partner coverage models for the region, ensuring priority partners receive appropriate marketing support and engagement. - Track, measure, and report on program performance using data-driven metrics (partner-sourced sales qualified pipeline, partner-sourced revenue, campaign ROI, partner engagement scores). - Share best practices and contribute to the global partner marketing community, driving operational excellence and continuous improvement. - Manage program budgets effectively, demonstrating frugality while maximising business impact.