Digital Engagement Team Lead

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

As the Digital Engagement Team Lead, you   are responsible for   end-to-end delivery and optimization of   U.S. B ank’s   marketing   personalization   campaigns   in its owned digital channels , i.e. ,   the public website, secure online banking portal, and mobile app.   B y coaching and mentoring a small team of business line-dedicated Engagement Managers   while   personally overseeing marketing operations for one of the bank's key business lines, you will drive continual improvement of campaign planning, intake, tactics, execution, timing, and reporting through both direction and example. The ideal candidate has a track record of translating business strategy into successful digital marketing tactics and will be comfortable liaising between business line executives, marketing leaders, and marketing technology delivery teams. In addition to accelerating growth through relentless operational excellence, you must serve as a thought leader in the company, helping to engage senior decision-makers and drive consensus around innovation opportunities such as new creative capabilities, analytics-driven experimentation and automation, and AI-powered personalization strategies.

Bachelor's degree or equivalent work experience, and 10 or more years of experience in marketing, communications, digital engagement, customer experience, or related fields, including five or more years of leadership experience. Demonstrated success leading enterprise-scale strategies, influencing senior leaders, driving measurable business outcomes, and managing complex cross-functional initiatives. Preferred Skills/Experience: Prior leadership   of   digital or marketing transformation initiatives   involving   complex   client engagement and/or stakeholder management   responsibilities   Exceptional program   management skills, preferably in an agile environment   Deep   understanding of   the end-to-end digital marketing campaign process including strategy, project intake, content development, creative and compliance reviews, testing, release ,   and results measurement and optimization   Intimate   knowledge of  paid digital   advertising formats   (i.e.,   programmatic   and social) , development processes ,   and optimization methods   Experience with Adobe marketing platforms such as Journey Optimizer, Offer Decisioning, or Target   preferred ;   significant experience   with mar tech   or   ad tech   ecosystems is   required   Expert at   evaluating the digital sales funnel for opportunities to improve performance through analysis of conversion and abandonment rates, benchmarking, user research, etc.   P eople leader with   a track record   of   coaching a high-performing team   Strong organizational, interpersonal ,   and team - building skills   E xcellent   verbal, written ,   and presentation skills   Agility in thinking and delivery, along with proven ability to take direction in support of company goals   Strong decision-making and problem-solving skills   Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget   Proficiency   in Jira, Adobe Workfront, Confluence, Mural, and Office 365 solutions   MBA or equivalent markers of high achievement are a plus   Location Expectations: This role is hybrid. Team members who are in a hybrid role typically