Senior Principal Integrated Marketing Specialist - Coronary Renal Denervation

We anticipate the application window for this opening will close on - 19 Sep 2026   Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact. A Day in the Life Renal Denervation (RDN) is part of Medtronic’s Coronary & Renal Denervation portfolio and is focused on advancing treatment options for patients with uncontrolled hypertension. The portfolio is dedicated to expanding awareness, adoption, and access to innovative therapies that address a significant global health challenge. This role sits within the marketing organization and is responsible for shaping direct-to-consumer (DTC) marketing strategy, digital engagement, and patient activation initiatives that support commercial growth and patient education. This position is based in Mounds View, Minnesota and follows an onsite work model, with a minimum of four days per week in the office to support cross-functional collaboration and business priorities. This role will travel 5%-10%.                     The Senior Principal Integrated Marketing Specialist leads the direct-to-consumer marketing strategy for the Renal Denervation portfolio. This role is responsible for developing and executing integrated marketing programs that drive consumer awareness, engagement, and conversion while improving the patient experience across digital and omnichannel touchpoints. The position partners closely with cross-functional stakeholders and external agencies to deliver data-driven campaigns, patient-focused content, and measurable business results.

DTC strategy & integrated planning: Own the strategic vision, messaging strategy, and integrated marketing plans for consumer demand generation for RDN, ensuring alignment with business objectives, brand strategy, key market priorities, and audience insights. Develop annual/quarterly plans, investment recommendations, and channel mix strategies spanning awareness through conversion. Digital experience leadership (website + patient experience): Lead strategy, governance, and ongoing optimization of the RDN DTC website to improve education, engagement, and conversion across priority patient segments. Drive digital patient experience initiatives across touchpoints (website, advertising experiences, landing pages, email, SMS, SEO, Gen AI, PPC, and related journeys). Consumer campaign leadership: Lead development and strategic management of consumer awareness/demand campaigns in key markets, including agency oversight, briefing, creative development, and performance optimization. Elevate the patient voice: Create and manage a patient testimonial strategy and program (story identification, content development, approvals process partnership, deployment planning, and measurement) to strengthen trust and relevance. Enable shared decision-making & conversation tools: Develop tools and content that help patients and physicians engage in informed discussions (e.g., shared decision-making resources, education tools, and visit discussion guides). Cross-functional leadership & alignment: Partner closely with a cross-functional marketing organization and key stakeholders to ensure message consistency and “one-team” harmony across DTC initiatives. Provide strategic direction to agencies and internal partners; influence without authority and drive clarity, prioritization, and speed of execution. Measurement & insights: Define success metrics and measurement approach for DTC initiatives; translate performance data and market insights into optimization actions and strategic recommendations. Budget