Unit Lead - Local Ecommerce - TikTok Shop, GBS Japan

This role will lead the domestic TikTok Shop advertising business in Japan and be accountable for the overall success of the Local unit. The position requires a strong commercial leader who can combine deep ecommerce and digital advertising expertise with people leadership, strategic sales execution, and senior stakeholder management in a fast moving and multicultural environment.

Role Overview: The Unit Leader will be responsible for shaping and scaling the Local TikTok Shop ads business in Japan. This person will lead a team, define business strategy, build executive relationships with key clients and partners, and drive sustainable revenue growth through a data driven and customer centric approach. The role requires close collaboration with cross functional and regional stakeholders across a multinational environment.

Responsibilities: - Own and lead the domestic TikTok Shop advertising business in Japan, with accountability for business growth, market impact, and overall unit performance. - Define the Local unit strategy, go to market priorities, and operating plans to accelerate adoption of TikTok Shop advertising solutions and deliver sustainable revenue growth. - Lead, coach, and develop a high performing team while building a culture of accountability, collaboration, and execution excellence. - Build and expand strategic relationships with merchants, brands, agencies, and C level stakeholders to unlock long term commercial opportunities and strengthen market presence. - Use a data driven approach to business planning, forecasting, performance management, and client recommendations to improve decision making and execution quality. - Partner closely with cross functional and regional teams, including product, operations, measurement, marketing science, and leadership stakeholders, to remove barriers and improve business outcomes. - Help scale the business by navigating a multinational and multicultural environment and contributing to new growth opportunities or future business incubation where relevant.