Director, Brand Marketing, MedTech

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Digital Marketing Job Sub Function: Digital Marketing Strategy Job Category: People Leader All Job Posting Locations: Cincinnati, Ohio, United States of America, New Brunswick, New Jersey, United States of America Job Description: We are searching for the best talent to join our team as a Director, Brand Marketing, MedTech. This is a hybrid role available in New Brunswick, NJ or Cincinnati, Ohio. The Brand Strategy & Operations leader for the MedTech business will be a leader in Johnson & Johnson’s transition to a master brand strategy – leading BUs to manage transition to the J&J brand, and to build our company’s brand positioning as a leader in surgery, cardiovascular, and vision.  This role will help design, build, and manage business brand strategy and brand operations capability in MedTech with a focus on: brand value proposition, content strategy, brand experience and events, nomenclature strategy and execution, and creating sector level brand strategy that supports J&J leadership in MedTech.   This includes leading the strategy on brand architecture and brand identity for J&J MedTech as well as the naming and architecture strategy planning and prioritizing brand governance and implementation tools to support a Masterbrand strategy.  As a J&J brand leader, this individual will work closely with the enterprise Brand Operations team and support and influence the brand governance approach to support the needs of the sector. In addition, the role partners closely with our corporate functions, in legal, finance, regulatory, and external design and strategy teams to ensure that all governance models and resources, owned and developed by this team, are of the highest level of standards and usability across the sector. A pre-identified candidate for consideration has been identified. However, all applications will be considered. Brand Identity Strategy & Implementation ·       Lead the strategy and implementation of MedTech value proposition and messaging ·       Lead the brand architecture and visual system approach for MedTech and its application ·       Design/develop standards to ensure governance adherence MedTech ·       Lead naming, identity, and design solution sessions with marketing teams and other internal stakeholders to address brand operations challenges. ·       Collaborate with cross-functional teams to ensure brand consistency across all marketing materials, including digital, print, and social media, during and after the transition period ·       Lead the brand implementation strategy ·       Develop and monitor key performance indicators (KPIs) to measure the success of MedTech brand transition and brand equity efforts ·       Analyze market trends and brand insights to identify opportunities for brand growth to support the Masterbrand ambition. ·       Translate Brand Expression for key partnerships and activations, including asset and guideline creation, management, and governance ·       Manage the relationship between tax, legal, and regulatory stakeholders into our process for centralizing