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Sr Manager, Global Marketing - Content Localization

Netflix

Los Angeles,California,United States of AmericaSenior$274k – $459k/yrH-1B sponsor company
Sign in to applyVerified 1h ago
Location
Los Angeles,California,United States of America
Work model
On-Site
Level
Senior
Salary
$274k – $459k/yr
H-1B history
80 approvals (FY2023)

About this role

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

As a Senior Manager, Global Marketing, you will lead Netflix’s global marketing localization strategy, ensuring members everywhere experience world-class dubbed audio and expertly crafted subtitles that preserve creative intent. With Netflix’s continued international expansion and growing content slate, this is a pivotal, high-visibility role at the center of our localization strategy.

The Role

Based in Los Angeles, the Senior Manager, Global Marketing, is the primary global leader for Netflix’s marketing content localization, including dubbing, subtitling, and accessibility of marketing assets, across every region we operate in. This role manages and develops a global team of Marketing Producers, setting clear direction and coaching to ensure the highest standards of quality, efficiency, and cultural relevance, while partnering closely with Global Content Localization production teams to deliver world-class localized content.

You will set team priorities, monitor workload distribution, and foster a collaborative, inclusive culture that empowers Marketing Producers to excel in end-to-end campaign execution. By staying close to market trends, talent pipelines, and industry best practices worldwide, you will ensure Netflix content resonates authentically with audiences everywhere while driving continuous improvement and operational excellence.

Key Responsibilities

Strategic Leadership & Execution

* Own and drive Netflix’s comprehensive global marketing localization strategy, including dubbing, subtitling, and related workflows, across all regions, ensuring alignment with global objectives and KPIs.

* Partner with regional leaders worldwide to implement localization initiatives, ensuring effective prioritization and resource allocation across all language services.

* Lead the rollout of Netflix’s Localization vision globally, driving the adoption of innovative workflows and technology in dubbing, subtitling, accessibility, and marketing.

* Represent global marketing localization needs and insights in operational and creative strategy discussions.

* Translate strategic goals into actionable plans for Marketing Producers, ensuring clarity of roles, responsibilities, and expected outcomes.

Team Management & Development

* Lead, mentor, and develop a high-performing, globally distributed team of Marketing Producers, fostering a diverse, inclusive, and collaborative team culture across regions.

* Hire, develop, and retain top talent, ensuring continuous growth and engagement.

* Oversee team performance and development, maximizing each member’s contribution and potential.

* Conduct regular performance reviews, provide constructive feedback, and create tailored development plans for Marketing Producers.

* Facilitate knowledge sharing, training sessions, and best practice workshops to elevate team capabilities and drive consistency across projects, languages, and regions.

* Champion a culture of accountability, collaboration, and innovation.

Cross-Functional Partnership & Advocacy

* Collaborate closely with Marketing, Global Content Localization production teams, Legal, Finance, and other cross-functional teams worldwide to ensure seamless localization workflows.

* Advocate for global marketing localization needs, generating insights, business reviews, initiating programs, and influencing localization decisions across all regions.

* Build strong partnerships with vendors, talent, and industry organizations across regions.

* Act as the escalation point for complex issues raised by Marketing Producers, ensuring timely and

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Sr Manager, Global Marketing - Content Localization at Netflix, Los Angeles,California,United States of America | Yoinka