Refinish Americas Business Strategy & Marketing Director

The Refinish Americas Business Strategy & Marketing Director combines strategic planning, product management, marketing operations, and business development to support the successful execution of regional and global objectives. Working closely with both local and global leadership teams, this individual will lead key growth initiatives, business transformation activities and commercial programs while ensuring alignment between business strategy, customer needs and market opportunities — with a strong emphasis on digital transformation, customer engagement, business simplification and data-driven decision-making. This position resides in Pittsburgh, Pa in our General Office, working Monday – Thursday in the office with Friday being a flex day. Responsibilities :   Strategy, Growth & Program Management: The primary driver behind the development and execution of the Automotive Refinish strategic plan, ensuring alignment with regional and global business objectives as well as translating it into growth priorities and investment roadmaps.  Lead the annual strategy process, including market assessments, strategic reviews, growth planning and the development of recommendations and materials for regional and executive leadership teams.  Identify, evaluate, and prioritize growth opportunities across customers, products, segments, channels, and geographic markets — with a specific focus on Collision (premium, mid-tier/value), Allied Products, Commercial Transport (CT) and Light Industrial Coatings (LIC).  Develop strategies to strengthen market leadership, protect core segments, and accelerate share growth in targeted markets, while leading strategic scenario planning and risk assessments to anticipate market disruptions, competitive threats, regulatory changes, and emerging technologies.  Deliver business goals and strategic priorities in alignment with Global Marketing, Regional Leadership, and commercial teams while ensuring effective deployment of resources and alignment of regional growth initiatives.  Lead strategic project and program management initiatives across the region, ensuring effective prioritization, governance, execution excellence, and measurable business outcomes.  Lead strategic growth initiatives, including investments, partnerships, distribution expansion opportunities, and the development of key customer growth proposals.  Play a key role in acquisitions and partnerships.  Lead the process of regional target identification and pipeline management. Collaborate closely with the Director, Strategic Initiatives on the valuation process, development of business cases, due diligence support, and execution of approved initiatives.  Provide expertise, strategic insight, and operational support on key regional business transformation programs, including the evaluation and redesign of go-to-market strategies, commercial models and operating approaches to improve business performance and competitiveness.    Product Management, Portfolio Strategy & Profitability   Oversee the regional product management agenda, including segment strategy, portfolio optimization, pricing, lifecycle management and the successful commercialization of new products and technologies.  Drive gross margin expansion through pricing excellence, mix optimization, MSO product catalog management, portfolio rationalization, and manufacturing effectiveness by product line.  Lead portfolio strategy and MSO product catalog governance to optimize product standardization, drive technology adoption, reduce complexity, and strengthen long-term strategic customer partnerships.  Champion business simplification and productivity initiatives through portfolio optimization, process improvement, data-driven decision making, and resource prioritization.  Drive the innovation and new product development roadmap in partnership with Commercial, Technology and Operations teams, ensuring alignment with customer needs, market opportunities, and