yoinka

Mgr, Global Product Marketing

Baxter International

Raleigh, North CarolinaMid
Sign in to applyVerified 2h ago
Location
Raleigh, North Carolina
Work model
On-Site
Level
Mid
Posted
Aug 18, 2026

Skills

Agile

About this role

This is where  your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride.

Your role

Leads the strategic development, management and growth of the portfolio.   The Product Manager is an upstream marketing role that plans, organizes, and controls an assigned product line from conceptual stages, through development to launch and manages product life cycle - including discontinuation.   The Product Manager leads cross-functional product teams to drive profitable growth.

What you'll be doing

Collaborate with a cross functional product team including engineering, commercial marketing, service, compliance, regulatory, quality, and sourcing to manage the entire product line life cycle and maintain customer satisfaction and business objectives. Own the product roadmap and ensure its linkage to business unit portfolio strategy. Strategize, plan and prioritize market, product and clinical research that identify and define opportunities to support business growth through sound clinical marketing evidence. Develop business cases to justify project investment. Responsible for working with market research to understand market sizes, addressable segments, pricing, dynamics, competition, share position, customer drivers across multiple product lines. Serve as the marketing lead on new product development which begins by identifying new consumer insights, creating product positioning, assessing market potential, developing compelling business cases, competitive tracking, product pricing strategy, and determining buying process. Be the voice of the user inside the business by talking to users and getting first-hand feedback alongside data analysis of usage. Collaborate with engineering and UX teams to plan and design features while day to day managing problems and scope to release the product on time. Partner with Commercial marketing teams in all global regions to support effective product launches and ongoing portfolio management.

What you'll bring

Bachelor’s degree in Marketing, Business, Engineering, Medicine, Science or related field required.   MBA or relevant advanced degree is a plus. 3+ years of Product Management, Release Management, or equivalent work experience required, in the healthcare or IT industry is a plus. Product life cycle management with knowledge of marketing strategies and the ability to build, defend and execute an integrated marketing plan. Proven track record of successfully developing growth strategies and implementing product launches. Ability to analyze markets, competitors and business opportunities. Highly adaptable to changing business priorities. Excellent written communication skills with the ability to clearly articulate product requirements, positioning and justification. Strong oral communication skills with the ability to persuasively present to internal and external stakeholders at all levels (executives, R&D, customers, partners). Highly proficient in Excel, PowerPoint and Word or similar tools. Ability to handle ambiguity. Familiarity with agile development methodologies is a plus. Ability to travel up to 25%. Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This

Listing verified 2h ago. Applications go through the company's official careers site.

← Back to Yoinka

Mgr, Global Product Marketing at Baxter International, Raleigh, North Carolina | Yoinka