Sr. Director, Brand Strategy

About GitHub GitHub is the world’s leading platform for agentic software development — powered by Copilot to build, scale, and deliver secure software. Over 180 million developers, including more than 90% of the Fortune 100 companies, use GitHub to collaborate, and more than 77,000 organisations have adopted GitHub Copilot. Locations In this role you can work from Remote, United States Overview GitHub is the home for all developers and the platform where the world builds software. As AI reshapes how software is imagined, created, secured, and scaled, GitHub and Microsoft have a unique opportunity and responsibility to define what the future of software development means for developers, enterprises, partners, and the broader technology ecosystem.     We are looking for a Sr. Director of Brand Strategy to lead the strateg for Microsoft’s developer platform across content, narrative and production systems. This leader will help define how we show up to developers across GitHub, Copilot, Azure, Foundry, VS Code, Visual Studio, CoreAI , and the broader developer ecosystem.     The role is accountable for turning complex product innovation into clear, developer-authentic stories and distinctive creative work. The right leader will connect brand strategy, launch storytelling, customer insights, technical craft, communications, and editorial content into one coherent engine.     This is a hands-on leadership role for someone who can make strategy tangible. Success requires two strengths at once: the creative taste to know what great looks like and the operating rigor to make great work repeatable. This leader will stay close to the work by improving briefs, sharpening ideas, guiding production, leading critique, and making the creative decisions required for major moments to land.   This leader will help build a modern Brand and Content Production Studio that can:   Define and evolve a durable developer platform narrative. Raise the quality, distinctiveness, and consistency of developer-facing creative expression. Build a tiered launch content system that matches creative investment to product and audience impact. Create reusable editorial, social, motion, demo, customer-evidence, and executive storytelling systems.   Connect awareness, proof, product activation, adoption, retention, and advocacy through measurable content paths. Use AI-enabled workflows to increase production capacity while preserving craft, judgment, and technical credibility.

Brand, narrative, and platform strategy   Define and evolve the brand and narrative strategy for developer-facing work across GitHub and the Microsoft developer platform.   Translate company strategy, product vision, audience insight, market position, and our cultural DNA into clear creative direction.   Build narrative and messaging systems that connect product truth, developer needs, customer evidence, technical proof, and business outcomes.   Ensure launches, campaigns, demos, customer stories, web, social, editorial content, field assets, and executive moments reinforce a coherent platform story.   Protect the distinctiveness and developer authenticity of GitHub while helping Microsoft present a more connected developer experience.   Partner closely with product and engineering leaders to ensure narratives are technically credible and grounded in real developer value.   Creative expression and content leadership   Set and continually raise the creative bar for developer-facing storytelling, writing, editing, motion, video, demos, social, web, and executive content.   Lead priority programs from early strategy and briefing through concept development, production, distribution, and performance review.   Directly shape briefs, narratives, concepts, critiques, production plans, and major deliverables.   Champion creative work that is clear, human, technically astute, and authentic to developer audiences.   Build standards, examples, and critique