Digital Product Manager

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

We are seeking a Digital Product Manager for the Medicare Technology Sales & Acquisition team. This role translates business, customer, operational, and regulatory needs into prioritized product work that improves Medicare sales, enrollment, and agent experiences. The Digital Product Manager partners with business and technology teams to define requirements, guide Agile delivery, and ensure solutions deliver measurable customer and business value.

Builds, prioritizes, refines, and maintains the team backlog in alignment with product strategy, roadmap priorities, customer and agent needs, operational commitments, regulatory requirements, and technology dependencies. Defines and decomposes epics, features, user stories, acceptance criteria, business rules, non-functional requirements, and measurable success criteria. Facilitates backlog refinement and ensures work is clear, valuable, feasible, testable, and ready before sprint commitment. Balances feature delivery with production support, compliance work, technical debt, infrastructure and enablement needs, defects, and time-sensitive business priorities. Reviews and formally accepts completed work when acceptance criteria and quality expectations are met. Partners with business stakeholders and end users to understand problems, desired outcomes, workflows, and pain points across Medicare sales and acquisition journeys. Elicits, analyzes, documents, and validates functional and non-functional requirements for sales, CRM, shopping, quoting, enrollment, onboarding, retention, and agent enablement capabilities. Creates process flows, journey maps, decision logic, data mappings, traceability documentation, and other artifacts needed to support shared understanding. Collaborates with Product Management, User Experience, Engineering, Architecture, Data, Quality Assurance, Operations, and vendors to evaluate solution options and delivery tradeoffs. Participates in discovery through launch while keeping delivery aligned to the Product Manager-defined vision, strategy, roadmap, and objectives. Leads or supports backlog refinement, sprint planning, sprint reviews, product demonstrations, release planning, and retrospectives in partnership with the delivery team. Provides timely clarification of requirements, business rules, priorities, and scope as questions arise during development and testing. Partners with Quality Assurance to use feature, story, and acceptance-criteria reviews to inform test scenarios and validate end-to-end outcomes. Supports testing, user acceptance activities, deployment, release readiness, post-release validation, defect prioritization, and production issue resolution. Supports Annual Enrollment Period readiness, code-freeze protocols, operational preparedness, risk mitigation, and delivery governance. Helps teams establish foundational Agile practices, including backlog management, sprint planning, working agreements, and effective use of Jira. Serves as the day-to-day point of contact for assigned product capabilities and maintains alignment between business partners and delivery teams. Builds productive relationships across Product, Technology, Sales Centers of Excellence, Operations, Compliance, Marketing, Distribution, Customer Experience, and vendor teams. Communicates priorities, decisions, dependencies, risks, scope changes, delivery progress, and expected outcomes clearly and calmly, including in high-stakes situations. Facilitates decisions and challenges assumptions using