Director, North America eCommerce

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.  Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Job Title: Director, North America Ecommerce, Kate Spade Primary Purpose: The Director, Ecommerce is responsible for leading the day-to-day commercial performance of the Kate Spade North America ecommerce business across four websites: Kate Spade Retail U.S., Kate Spade Outlet U.S., Kate Spade Retail Canada, and Kate Spade Outlet Canada. This role owns the development and execution of the daily ecommerce strategies that drive revenue growth, profitability, customer engagement, and brand affinity while delivering a best-in-class digital shopping experience. Serving as the business owner for the North America ecommerce channel, the Director translates enterprise priorities into actionable commercial strategies by leveraging customer insights, business analytics, and market trends to optimize conversion, site merchandising, product discovery, content strategy, promotional effectiveness, and the end-to-end customer journey. Partnering cross-functionally across Merchandising, Buying & Planning, Marketing, Creative, Digital Product, Technology, Analytics, Operations, and Customer Experience, the Director leads the successful execution of key business initiatives, influences cross-functional priorities, and ensures alignment against financial and customer objectives. This role also builds, coaches, and develops a high-performing ecommerce team while fostering a culture of accountability, innovation, and continuous optimization. Essential Duties and Responsibilities Own the North America Ecommerce Business Own the day-to-day commercial performance of the North America ecommerce business across four websites, with accountability for delivering revenue, conversion, profitability, customer engagement, and other key performance indicators. Develop and execute seasonal and annual ecommerce strategies that support business objectives while identifying opportunities to accelerate growth and improve business performance. Monitor daily, weekly, and monthly business trends, proactively identifying risks and opportunities and implementing action plans to achieve financial targets. Lead weekly business recaps, executive reporting, and performance updates, providing actionable insights and recommendations to senior leadership. Lead Digital Merchandising & Operations Define and execute onsite merchandising, promotional, content, and customer journey strategies that optimize conversion and deliver a premium brand experience. Oversee homepage strategy, navigation, category merchandising, search optimization, product discovery, promotional campaigns, and content placement across all North America ecommerce sites. Partner with Creative and Marketing teams to develop compelling digital storytelling that supports brand priorities and commercial objectives. Champion continuous improvements to the digital customer experience through data-driven optimization and customer feedback. Drive Cross-Functional Business Leadership Serve as the primary ecommerce business partner across Merchandising, Buying & Planning, Marketing, CRM, Creative, Product,