Senior Integrated Content Strategist

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

We're seeking a talented and strategic Senior Integrated Content Strategist to join our dynamic marketing team. In this role, you will lead the day-to-day development, management, socialization, and implementation of comprehensive content strategies that guide audiences seamlessly through the customer journey—from awareness to conversion—while aligning with priority personas, product innovations, and key campaign objectives. As the bridge between high-level campaign plans and content execution, you'll transform inputs such as audience insights, product messaging, and business goals into impactful, actionable strategies. You will play an active role in shaping these strategies by staying attuned to market trends, audience behaviors, and industry developments, while partnering with cross-functional teams to turn strategies into action.

Develop comprehensive content strategies in collaboration with campaign managers, leveraging audience insights, campaign goals, and business objectives to create end-to-end, data-driven strategies Create detailed content recommendations on formats (videos, blogs, social posts, interactive tools) and distribution channels tailored to target personas Drive innovation by proactively identifying emerging content trends, channel features, and new formats to keep strategies competitive and aligned with industry advancements Collaborate cross-functionally with campaign managers, product marketers, creative directors, and digital leads to ensure consistent, connected content implementation Partner with creative leads to champion differentiated, engaging messaging and CTAs that resonate with customer needs at each funnel stage Monitor campaign performance data and engagement metrics to provide actionable insights and refine strategies for continuous improvement Support operational excellence by collaborating on workflows, resource allocation, timelines, and budgets Contribute to and maintain content playbooks documenting best practices and learnings Qualifications To be successful in this role you have: 12+ years of experience in marketing, content strategy/creation, channel strategy, campaign management, or related roles within B2B SaaS or technology Proven success designing and executing multi-channel, persona-driven content strategies that drive measurable business results Experience leveraging or thinking critically about integrating AI into work processes, workflows, and decision-making Exceptional leadership and cross-functional influence skills Strong ability to prioritize and execute in a fast-paced environment Expertise in data-driven decision-making and performance analysis Passion for AI, innovation, and experimenting with new tools and ideas JV20 For positions in this location, we offer a base pay of $155,400 - $272,000 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level,