Brand Retail Manager

Brand Retail Manager



Location: Sofia, Bulgaria Working Pattern: Hybrid At PMI, we've transformed our business and are building our future on one clear purpose: to deliver a smoke-free future. Wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward. As a Brand Retail Manager, you will play a pivotal role in building exceptional consumer experiences across our retail ecosystem, leading the development, expansion, and optimization of retail channels while driving commercial performance and operational excellence. Impact You'll Own •    Deliver best-in-class consumer experiences across stores and retail touchpoints. •    Drive retail network growth through real estate planning and partnership management. •    Improve retail performance through operational standards and execution excellence. •    Lead deployment of consumer-facing technology that enhances engagement and service. •    Develop high-performing teams aligned with business and financial objectives. What You'll Do •    Lead retail channel strategy across stores and partner networks. •    Drive network expansion through site selection and lease negotiations. •    Establish and monitor operational standards and KPIs. •    Oversee store planning and design for consistent brand experiences. •    Implement consumer-facing technology including POS and clienteling platforms. •    Collaborate cross-functionally to improve customer experience and outcomes. •    Lead, coach, and develop a team of specialists and supervisors. Skills and Capabilities •    Change management. •    Project management. •    Stakeholder engagement. •    Strategic vision and planning. •    Channel management. •    Retail operations management. •    Customer service and support excellence. •    Sales forecasting and planning. •    Performance measurement and business analysis. •    Visual merchandising. Additional Experience •    Experience managing retail networks or multi-site consumer-facing environments. •    Proven people leadership, including coaching and performance management. •    Strong negotiation and relationship-building skills. •    Ability to translate complex business challenges into practical solutions. •    Experience driving operational improvements across multiple locations. Rewards and Benefits •    Employee Assistance Program. •    Additional health and life insurance. •    Multisport card. •    Wellbeing program. •    Flexible way of working. •    Parental Leave Program. •    Recognition program. •    Udemy and Rosetta Stone access. •    Meal vouchers. Application Process •    Application review. •    Initial conversation with Talent Acquisition. •    Marketing case study or skills assessment. •    Final interviews and hiring decision. Equal Opportunities Statement We believe diverse perspectives make us stronger. As an equal opportunity employer, we're committed to a workplace where everyone feels welcomed, respected, and empowered to reach their full potential. We provide reasonable accommodations for an accessible recruitment process - let us know if you need support.