Enterprise Product Marketing Specialist

Enterprise Product Marketing Specialist The Opportunity: We are seeking a Product Marketing Spe cia list to support the develop ment and execution of marketing strategies for a portfolio of advanced technology solutions. This role is center ed on shaping product narratives, enabling internal sales teams, and supporting integrated campaigns that drive market awareness and lead generation. You will leverage your product marketing experience , excel at translating complex technical concepts into compelling stories, and be energized by working across a highly matrixed organization. You will play a key role in connecting product, marketing, and sales through clear, consistent, and impactful storytelling and campaign execution. Due to the nature of work performed within this facility, U.S. citizen ship is required . What You’ll Work On: Assist in develop ing and executing product marketing plans, including product launches, campaign rollouts, and cross-functional initiatives. Translate complex technical capabilities into clear, differentiated value propositions, messaging frameworks, and audience-ready content. Develop and maintain enterprise product Go-To-Market assets, including slick sheets, sales decks, sales playbooks, and demo videos, to support consistent and effective product storytelling for customers. Develop and execute internal communications plans for enterprise products, ensuring alignment and collaboration across sales teams and internal stakeholders Lead the planning and execution of quarterly enterprise-wide Sales Kickoff events, partnering with product, sales, and marketing stakeholders to drive alignment and readiness. Manage the develop ment and deployment of email nurture campaigns that support product awareness, e nga gement, and lead generation. Conduct competitive research across so cia l channels, web content, and marketing assets to inform positioning, messaging, and GTM strategies. Partner with product, engineering, brand, digital, and creative teams to ensure alignment, accuracy, and high-quality execution. Join us. The world can't wait. You Have: Experience in product marketing, go-to-market strategy, or marketing communications within a technology or product-led organization Experience creating compelling and innovative visual marketing materials and posted so cia l campaigns with the goal of e nga ging clients and enthusiasts, acquiring new and repeat customers, and increasing sales volume Experience with digital marketing campaigns, print advertising, apparel, and visual media Experience develop ing product positioning, messaging, and narratives for complex or technical offerings Experience partnering with product, engineering, and business leaders to translate capabilities into market-ready stories Experience with marketing and collaboration tools, such as Mural, Jira, PowerPoint, Salesforce, or Marketo Ability to create product marketing assets and events, such as messaging frameworks, pitch decks, one-pagers, sales enablement materials, campaign briefs, launch plans, and sales events Ability to simplify complex technical topics into compelling, audience-specific messaging Bachelor’s degree Nice If You Have: Ability to display a self-starter mindset with a collaborative, proactive approach in a matrixed environment Possession of excellent communication, writing, and storytelling skills Compensation At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals