Senior Lead Media Buyer

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities. At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter. This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today. The Role 
 strategy into an integrated, funded media portfolio—aligning audiences, sequencing, investment and measurement to maximize qualified demand and downstream revenue impact. Operates with broad latitude in a complex, long-cycle B2B environment. Anticipates platform, market, privacy and regulatory changes; solves novel cross-channel performance problems; and advises marketing leaders on investment choices, risks and opportunities. Remains hands-on in the platforms while establishing the standards, decision frameworks and operating practices used by the broader team. The Main Responsibilities 
 Set the enterprise approach for paid search, paid social and ABM media, and contribute media expertise to functional campaign, demand-generation and measurement strategy.                Own the architecture and performance of a seven-figure annual media portfolio across Google Search, Display, YouTube and Performance Max, LinkedIn, Demandbase and other relevant channels.                                                                     Integrate audiences, account targeting, message sequencing, frequency and budget allocation across platforms so channels operate as one coordinated system.                                                   Exercise independent judgment on pacing and reallocation across platforms, campaigns and tactics; balance short-term signals with downstream conversion evidence and document material investment decisions.                                                              Diagnose and resolve unique, high-complexity performance or measurement issues whose impact extends across campaigns, functions or business priorities. Anticipate changes in media platforms, auction dynamics, privacy, brand safety and regulation; assess business impact and recommend portfolio, process or capability improvements. Establish governance and best practices for account structure, taxonomy, audience and keyword hygiene, exclusions, frequency, quality controls and audit-ready documentation. Lead a disciplined experimentation roadmap across bidding, audiences, offers, creative, landing experiences and formats, including test design, holdouts, interpretation and scaled adoption of findings.                                                                  Advise senior marketing stakeholders on media effectiveness, tradeoffs and investment scenarios by connecting platform performance to CRM, pipeline and revenue outcomes.                  Lead high-visibility, cross-functional initiatives with Creative, Marketing Operations, Field Marketing, Finance and Analytics to improve media effectiveness and measurement.               Own strategic platform and vendor relationships, including platform-funded and co-op opportunities, and influence partner roadmaps and service levels. Serve as the escalation point and technical authority for paid media; coach the paid social