Assistant Manager, CE Performance Marketing (Pure Player)

Summary Job Summary: - Promote consumer engagement by providing products and service contents optimized for (Lazada, Shopee, other platforms) - Optimize marketing campaigns by understanding the digital advertisement and digital media - Devise strategies for increasing sales and plan performance marketing Role and Responsibilities Responsibilities: Control Paid channel on Pureplayer (Lazada and Shopee) Ensure the smooth and accurate communication on promotions & content on Pureplayer  Design the communication all Pureplayer  Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.  Mastery of leading ad industry tools & technologies (e.g. Google analytic, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization  Familiarity with digital ads algorithmic models and marketing analytics Ability to understand customer buying behaviours, segmentation and profiling Responsible for overall management and growth of the affiliate program including managing our Pure Player partners and agency relationships  Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels Performs other duties as assigned by management /direct supervisor Taking roles as performance marketing lead  Develop and oversee overall performance marketing strategy Regularly review multi-channel analytics reports (Search, Social, Ads, etc) and recommend optimisation action plans to sales and graphic design teams Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets Skills and Qualifications Qualifications Bachelor's degree in Marketing, Business Administration, E-commerce, Digital Media, or a related field 3–5 years of experience in performance marketing, digital marketing, or e-commerce, with hands-on experience managing Pure Player platforms (Lazada, Shopee) strongly preferred Experience managing paid media budgets and hitting CPA/ROI/ROAS targets Experience in affiliate program management or working with affiliate/agency partners is a plus Working knowledge of digital ad platforms and tools such as Google Analytics, Google Tag Manager, Lazada/Shopee ads/marketing centers, Meta Ads Manager, and affiliate marketing platforms Understanding of digital ad algorithms (bidding, targeting, optimization logic) and marketing analytics/attribution Strong data analysis capability — able to read multi-channel performance reports and translate insights into optimization plans Experience conducting A/B testing / CRO audits and using results to improve conversion rates Good command of English (spoken/written); Thai for local stakeholder coordination Strong cross-functional collaboration skills — able to work with sales, creative/design, category, and external agencies/platform partners Detail-oriented, comfortable managing multiple campaigns/timelines in a fast-paced environment * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here .