Hospitality Business Development Manager

Summary Why join our team? The Display team sits within the CE division and covers four key product categories - LED, LCD Monitor, Smart Signage LFD and Hospitality TV (HTV). Samsung is a clear market leader in LFD, HTV and LED, and the business is focused on defending these #1 positions while re-establishing leadership in LCD Monitor. Hospitality is one of the division's most important growth engines: rising guest expectations, the shift to IP-based in-room systems and the convergence of Hospitality TV with digital signage are reshaping how UK hotels, resorts, F&B and leisure venues buy and deploy display technology. This role owns Samsung's response to that change - protecting and growing the core HTV business while building a new Hospitality digital signage and solutions business alongside it. Role and Responsibilities Your key responsibilities Reporting into the Head of Signage, the Hospitality Business Development Manager owns and delivers the HTV and Hospitality Digital Signage Management Plan. This aligns with market-share growth ambitions - defending Samsung's #1 HTV position while establishing Samsung as the leader in hospitality digital signage. As the lead Sales and Channel contributor for the Hospitality vertical, manage End User and Channel relationships to ensure a 'Samsung First' approach across both HTV and Digital Signage. This spans global multinational hotel chains, management and franchise groups and local independent 5* venues, as well as restaurants, bars, casinos, healthcare and leisure operators across the wider Hospitality ecosystem. Manage Sell In and Sell Out through Distribution and T2 partners for HTV, and adapt to the changing UK route-to-market as the channel shifts from traditional AV distribution towards specialist hospitality system integrators, IPTV and installation partners and solution resellers. Deliver YoY growth and increased market share in each segment. Manage the channel to achieve the Business Management Plan and market-share ambitions, with a clear focus on strategic Sell In and consistent, structured Sell Out. Recruit, enable and grow system integrators and solution partners who can position Samsung's full hospitality display portfolio. Grow the Hospitality Digital Signage business by attaching LFD, LED, Micro LED and outdoor displays to hospitality projects - lobby and reception video walls, digital menu boards and F&B screens, wayfinding, meeting-and-events and back-of-house communication - moving the conversation from a single in-room TV to a whole-property display estate. Sell solutions, not just hardware. Lead with Samsung's software and cloud platforms - LYNK Cloud for centralised HTV management and in-room revenue, and Samsung VXT for cloud-native signage content management - together with SmartThings Pro, Google Cast / AirPlay and OTT integration to create differentiated, recurring-value guest experiences. Create new business by proactively hunting whitespace accounts and adjacent verticals (branded hotel groups, serviced apartments, student accommodation, casinos, cruise, healthcare and premium F&B). Build a qualified pipeline of HTV and signage opportunities and convert competitor estates to Samsung. Manage 3-4 direct partners at a day-to-day level, attending customer and integrator sites and working alongside their End User customers on live hospitality projects Own the marketing and demand-generation plan with each partner and ensure sales activities and campaigns are confirmed and rolled out Enable the business to achieve Sell In ambitions across both HTV and Hospitality signage categories Manage daily commercial operations within the channel, e.g. deal registrations, project pricing and SKU promotions What we need for this role To be successful, you will possess the following skills and attributes: A strong commercial background, comfortable with stock, sales and margin metrics. Experience in Product or Category Management is an advantage, as is exposure to