Sr. Strategist, CRM Analytics and Insights

The Role:   The Marketing Applied Sciences team   is responsible for   developing analytics-driven solutions to help GM Organizations achieve their business goals.    As the Senior   Strategist – CRM Analytics & Insights , this individual will lead the delivery   CRM Analytics and Insights   for the GM Vehicle Brands (Chevrolet, Buick,   GMC   and Cadillac)   and Corporate Brands , helping them quantify the   i mpact of our   CRM   and providing recommendations for optimization.   The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies across our iconic brands and integrate CRM analytics into cross-channel experiences.     This person will work cross-functionally and collaboratively to provide actionable   CRM reporting and   insights to the enterprise business marketing teams   in the form of automated reports, deep dive analysis, customer profile analysis , closed   loop reporting . The team is focused on delivering future-focused, internally managed   CRM reporting   for our marketing teams .

Lead the   delivery   CRM Analytics and I nsights for the GM Vehicle Brands (Chevrolet, Buick,   GMC   and Cadillac)   and corporate brands , helping them quantify the impact   of CRM and   providing recommendations   for optimization .     CRM   analysis & optimization: Analyze   CRM   influence on   lifecycle engagement , retention, and conversion of key funnel activities   I dentify opportunities for improvement; monitor   ongoing campaign   performance   identify optimization opportunities.    Elevate   CRM   findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.    Build and manage relationships with cross functional stakeholders to   identify   and prioritize key marketing and media questions.    Oversee and   assist   in developing brand strategists, reviewing stakeholder   deliverables   and providing feedback.    Help businesses establish measurement goals and chart a route to activate those goals.       Partner with data scientists to ensure data quality and accuracy.    Understanding of how to mesh multiple data sources (CRM, Site, and offline actions) for to design actionable reporting and insights   Collaborate with  Marketing Technology   teams on data   ingestion requirements,   availability ,   feeding detailed requirements, ideating, and innovating     Your Skills & Abilities (Required Qualifications):   6 + years of experience in   Owned Media,   Web,   CRM , and/ or Customer Lifecycle Analytics   Deep understanding   of and experience with   CRM reporting and measurement frameworks   Ability to integrate data and findings from a variety of data sources and present a holistic view of a position   Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of   new analytics capabilities for the team   Advanced-level understanding of email service providers and associated optimization & analytical tools   Strong understanding of Marketing Automation platforms and CRM systems   Deep Experience with data visualization tools (e.g., Tableau,   PowerBI ) ,   analysis tools (Excel,   Databricks, Snowflake   etc.) , data querying (SQL, Python, R, etc.)   and   Marketing Analytics platform suites:   i.e.   Adobe Experience Platform, Adobe Analytics,   Adobe Consumer Journey Analytics   etc.   Experience with statistical   methods,   and experimentation techniques.    Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.    Excellent written, verbal, presentation, and interpersonal