Marketing Content Director

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance. TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR. Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles. A Brief Overview The Marketing Content Director is a senior individual contributor responsible for the definition, elevation, and governance of TriNet's content strategy and content execution across marketing channels. This role establishes consistency, quality, and innovation across TriNet communications while ensuring content effectively supports demand generation, campaigns, product marketing, web experiences, sales enablement, and customer marketing. The Director operates as a hands‑on content leader, setting direction, leading through influence, and driving execution rather than people management. This role partners horizontally across marketing and business teams to scale content impact, expand into high‑impact formats, and ensure content performance is continuously measured and optimized. What you will do

Define, govern, and evolve TriNet’s enterprise content strategy across marketing channels, ensuring consistency, quality, and effectiveness across all customer and prospect touchpoints Own content standards, frameworks, and editorial direction, governing how content is planned, created, reviewed, and activated across marketing programs Lead content execution in support of demand generation campaigns, product launches, web initiatives, sales enablement, and customer marketing efforts Manage the master content calendar, ensuring alignment across campaigns, launches, seasonal initiatives, and regulatory milestones Expand TriNet’s content footprint into high‑impact formats such as video and podcasts, piloting new approaches and scaling successful formats Partner closely with product marketing, demand generation, brand, digital, PR, and field marketing to ensure content is integrated, on‑message, and performance‑driven Leverage internal leaders and subject‑matter experts to develop thought leadership content, including white papers, executive perspectives, and timely legislative or compliance updates Drive horizontal coordination and influence with other content roles and marketing partners to align priorities and avoid duplication Monitor content performance using engagement, pipeline, and conversion metrics; apply insights to continuously improve content effectiveness Stay current on content, storytelling, and digital engagement best practices to ensure TriNet communications remain relevant, differentiated, and impactful Performs other duties as assigned Complies with all policies and standards

Education Qualifications

Bachelor's Degree or equivalent experience, advanced