Director, Communications - Touchpoint

POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our brand teams combine consumer insight, creativity, cultural relevance, and disciplined execution to create experiences that connect with consumers and strengthen the adidas brand. The Director, Communications - Touchpoints will help shape and implement the strategic communications plan for adidas Basketball, driving the consumer experience globally and across the U.S. marketplace. This role leads a team of brand experts across core consumer touchpoints, including Events, Media, NCAA/NIL, Wholesale, Retail, and Digital. This role is responsible for developing industry-leading marketing strategies and integrated plans that inspire, connect, and engage consumers while strengthening adidas' position in basketball and basketball culture. The Director will create brand desirability and deliver premium consumer experiences across communication touchpoints. Working closely with Global Basketball, Product Marketing, Merchandising, Brand Management, PR and Social, Retail, Digital, Brand Expression, local markets, agencies, and external partners, this role will drive alignment and execution across the business. The position is strategically important to building a consistent, compelling, and culturally relevant adidas Basketball presence globally and in the U.S.

KEY RESPONSIBILITIES • Touchpoints Strategy: Lead the development and implementation of the global communications touchpoints strategy for adidas Basketball, translating business and brand priorities into integrated consumer experiences. • Channel and Market Integration: Drive alignment across Events, Media, NCAA/NIL, Wholesale, Retail, and Digital to deliver cohesive consumer journeys across global and U.S. market touchpoints. • Consumer and Market Expertise: Apply deep understanding of basketball consumers, culture, marketplace dynamics, and emerging trends to inform communications strategies and investment decisions. • Agency and Partner Management: Lead agency and external partner relationships to ensure strategic alignment, creative excellence, operational effectiveness, and accountability. • Campaign Development: Guide the development and execution of integrated marketing campaigns that build brand desirability, cultural relevance, and consumer engagement. • Cross-Functional Leadership: Partner across Global Basketball, Product Marketing, Merchandising, Brand Management, PR and Social, Retail, Digital, Brand Expression, Finance, Procurement, and local market teams to drive aligned execution. • Performance and Optimization: Establish clear measures of success, evaluate performance across touchpoints, and apply insights to optimize future strategies and consumer experiences. • Budget Stewardship: Manage communications investments with disciplined prioritization, financial accountability, and a focus on maximizing business and brand impact. • Team Leadership: Lead, develop, and inspire a team of brand experts while creating clarity, accountability, collaboration, and high standards of execution.

REQUIRED QUALIFICATIONS • Bachelor's degree in Marketing, Communications, Partnerships, Activations, or a related field. • 10+ years of relevant industry experience in marketing, communications, brand management, or a related discipline. • Demonstrated experience developing and executing omnichannel marketing or communications strategies. • Strong ability to lead and influence cross-functional teams and stakeholder groups. • Strong interpersonal, communication, presentation, and organizational skills. • Strategic thinking with the ability to translate consumer and business insights into actionable plans. • Strong understanding of consumer messaging, brand reputation, and integrated communications. • Fluent written and spoken English.

PREFERRED EXPERIENCE • Experience within the sports, fashion, entertainment, or