Senior Marketing Manager, Third Party Partnerships



 We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description About the role: This is a highly cross-functional role that requires strong commercial acumen, partner management discipline, product lifecycle expertise, and the ability to influence across R&D, PMO, US region marketing, solution design, service, sales, finance, supply chain, legal, quality, regulatory, and external partner organizations.

Strategic Partnerships & Business Development Identify, evaluate, and prioritize third-party partnership opportunities that help address portfolio gaps, expand solution breadth, and improve BD’s Central Fill competitiveness. Support build, buy, or partner assessments by developing market analysis, customer need assessments, business cases, strategic fit evaluations, and commercial recommendations. Partner with legal, finance, procurement, quality, regulatory, R&D, and commercial teams to support partnership assessment, contracting, onboarding, and governance. Develop partnership strategies that align external capabilities with BD’s Central Fill roadmap, customer requirements, and long-term platform strategy. Monitor competitive activity, market trends, and emerging technologies to inform partnership priorities and future growth opportunities. Third-Party Relationship Management Serve as the primary marketing lead for assigned third-party partner relationships within the Central Fill portfolio. Establish governance routines, performance expectations, communication cadences, and escalation processes to ensure effective partner execution. Partner with solution design, sales, service, implementation, and regional marketing teams to ensure third-party solutions are positioned, sold, deployed, and supported consistently. Track partner performance, customer feedback, issue trends, and commercial outcomes to identify risks, improvement opportunities, and future growth potential. Ensure partner-related messaging, collateral, training, and customer-facing content are accurate, differentiated, and aligned with BD brand and portfolio strategy. Hardware Sustaining Strategy: Pouch, Blister, and Vision Lead product lifecycle management for assigned Central Fill hardware categories, including pouch, blister, and vision automation. Define sustaining product strategies that support reliability, customer satisfaction, adoption, revenue growth, and long-term portfolio health. Partner with R&D, service, quality, regulatory, supply chain, and manufacturing teams to prioritize sustaining needs, roadmap updates, technical improvements, and lifecycle decisions. Develop positioning, value propositions, claims, and competitive messaging that clarify the role of pouch, blister, and vision automation within BD’s broader Central Fill ecosystem. Support evidence generation and performance validation efforts to quantify customer value, strengthen ROI tools, and improve commercial confidence. Identify upgrade, refresh, simplification, and end-of-life opportunities that improve customer experience and enable long-term portfolio optimization Commercial Excellence & Market Insights Develop sales enablement tools, launch content, training materials, competitive positioning, and customer-facing messaging to support commercial execution. Conduct market research, customer engagement, VOC activities, and competitive intelligence to inform portfolio strategy and partnership decisions. Collaborate with regional marketing and sales teams to support customer roadmap conversations, strategic account planning, and