Marketing Director- APAC

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.   For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

As the Marketing Director APAC, you will be responsible for driving go-to-market strategies and integrated marketing campaigns across the APAC region for Johnson Controls, supporting growth across both direct sales and indirect channel partner businesses. You will lead a team of marketers across multiple countries and serve as a strategic partner to business, commercial, and sales leaders. This leader will drive demand creation, demand capture, lead conversion, and customer expansion through digitally enabled marketing programs, while enabling channel partners and field sales teams to achieve growth objectives. The ideal candidate is ambitious, collaborative, customer-focused, and willing to roll up their sleeves as JCI continues to grow. As a key member of the Marketing Leadership Team, this individual will champion a culture of growth, collaboration, accountability, and ROI-driven marketing. How you will do it: Lead demand generation strategy and execution across APAC, driving measurable growth for both direct sales and indirect channel partner businesses. Serve as the regional champion for digitally enabled marketing programs, including SEO, paid media, marketing automation, social media, webinars, events, account-based marketing, and lead nurturing. Partner with regional general managers, commercial leaders, in-country leaders to deliver impactful campaigns that deliver results along all stages of the customer lifecycle and drive demand across all channels to market including build and execute integrated go-to-market plans that drive awareness, pipeline, revenue growth, and customer retention. Develop localized campaigns that translate global value propositions into market-relevant programs aligned to business, customer, and industry priorities. Lead and develop a team of APAC-based marketing professionals. Build and execute marketing programs that support the full customer lifecycle, including demand creation, lead generation, lead conversion, customer expansion, and account growth. Collaborate with direct sales teams and channel partners to improve lead quality, lead management, pipeline progression, and revenue conversion. Drive account-based marketing strategies for strategic accounts and priority customer segments. Define and execute regional event strategies including virtual events, webinars, tradeshows, partner events, proprietary events, and networking activities. Partner with channel leaders to develop partner marketing, co-marketing, and enablement programs that accelerate demand generation and business growth through distributors, resellers and other channel partners. Manage regional marketing budget. Report out regularly on KPIs, results and progress related to each stage of funnel. Work collaboratively with field marketing, product marketing, sales and services teams to ensure holistic view of demand generation activity and ensure connectedness across efforts. What we look for: Bachelor’s Degree in Business, Marketing, Communications, or a related field. Demonstrated experience leading teams and initiatives around digital marketing. Deep understanding of demand generation disciplines including lead scoring, lead nurturing, MQL/SQL management, funnel optimization, CRM systems, in a distributed, multi-line of