Associate Brand Communications Consultant

Department: Marketing Our Company Promise We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

As an Associate Brand Communications Consultant, you’ll help shape the strategy and creative that power Southwest’s next chapter, guiding work that drives demand and connects meaningfully with Customers and Employees. You’ll lead the development of integrated campaigns across broadcast, digital, social, email, web, print, and out-of-home, partnering closely with internal Creative Teams, agency partners, and cross-functional Business Leaders to translate priorities into clear briefs, smart plans, and on-brand executions. You’ll review and refine creative to uphold Southwest’s voice and standards, keep work on time and on budget, and bring forward a strong point of view to gain alignment and approvals. You'll execute programs and campaigns that modernize how the Southwest brand shows up in the market. By turning insights into clear actions and compelling storytelling, you'll help build brand preference, support business priorities, and deliver measurable results. Your work will strengthen the Southwest Brand while supporting safe, reliable, and efficient growth that keeps our operation running smoothly and our Customers coming back.  Additional Details The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours. U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available. We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Collaborate with internal creative teams and advertising agency teams to develop and execute advertising campaigns for national and local initiatives Support cross-departmental coordination to ensure delivery of projects and services are on time, within budget, and within agreed upon scope Review creative work to ensure that all assets ladder up to the Southwest brand vision and voice, adheres to our brand standards and guidelines, and strategically aligns with business priorities Deliver strategic and creative briefs that clearly outline expectations for creative teams Assist in presenting creative work to key stakeholders to share point of view and gain alignment and approvals Work with leader to align on priorities, constructively address project work, and build personal development plans May perform other job duties as directed by Employee's Leaders Knowledge, Skills and Abilities Knowledge of the production process for the various paid mediums (broadcast, print and out-of-home) Skilled in Excel, PowerPoint, and Word skills Ability to think strategically and evaluate work from both a creative and strategic perspective Ability to handle multiple projects, prioritize effectively, and hit set timelines Ability to communicate in an effective manner in both written and verbal formats Ability to deliver quality work within a low-cost environment Education Required: High School Diploma or GED Experience Intermediate level experience and knowledge in: Marketing, advertising, journalism, or communications Advertising campaign development and execution