Growth Marketing Manager

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

We are the engine behind the Workday Paradox sales motion. Our Demand Generation team isn't just "running campaigns"; we are a high-performance team dedicated to crushing pipeline targets and scaling ACV. We operate with a "test and learn" obsession, treating every campaign as an experiment and every win as a blueprint for the next. If you thrive in a fast-paced environment where your impact is measured in real-time revenue growth and market disruption, you'll fit right in!

We are seeking a detail-oriented, analytical Growth Marketing Manager to support the operational backbone of our marketing organization. In this role, you will act as the bridge between marketing execution and business performance, translating campaign and funnel data into the insights, dashboards, and processes that let leadership make faster, better-informed decisions. You will partner closely with marketing, sales operations, and revenue leadership to bring structure, rigor, and measurement discipline to a fast-moving growth engine.

Marketing Analytics & Measurement Performance Tracking & Reporting: Build and maintain dashboards that track the health of the growth funnel, from initial touchpoint to final conversion Attribution Modeling: Assist in refining our attribution model to understand the true impact of all demand efforts (Paid Social, Paid Search, SEO and Webinars) on revenue Insight Synthesis: Conduct weekly "deep dives" into campaign data to identify trends and provide actionable recommendations to leadership Quarterly Reporting: Provide a deep analysis at the end of each quarter on marketing metrics across demand gen, product marketing, enablement, and events Multi Data Splits: Pull data and build visual reporting on different subsets of marketing data, including products, industries, size segments, regions, business types, and more Cross Functional Collaboration Operational Partnership: Work closely with Marketing, Sales Operations, Systems, and Enablement teams to support operational initiatives and shared reporting needs Documentation & Alignment: Participate in translating business needs into documentation used by cross-functional teams to align systems, processes, and enablement resources Process Implementation: Help implement and maintain policies and workflows related to lead routing, campaign operations, and data governance Build Actionable Dashboards: Develop and maintain scalable CRM reports and dashboards that give sales leadership real-time visibility into conversion trends, sales velocity, and historical drop-off points Drive Process Improvement: Translate pipeline data and drop-off analysis into actionable recommendations, partnering with sales leadership to streamline the buyer's journey and shorten sales cycles