Associate Digital Product Marketing Manager

About Invesco As one of the world’s leading independent global investment firms, Invesco is dedicated to rethinking possibilities for our clients. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world. If you're looking for challenging work, intelligent colleagues, and exposure across a global footprint, come explore your potential at Invesco. What’s in it for you? Our people are at the ver y core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:   Flexible paid time off Hybrid work schedule  401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution  Health & wellbeing benefits  Parental Leave benefits  Employee stock purchase plan Job Description Invesco is one of the world’s leading global investment managers and is dedicated to delivering an investment experience that helps people get more out of life. We are purely focused on managing a comprehensive range of active, passive and alternative investment capabilities, which we draw on to provide customized solutions aligned to client needs, our most important benchmark.    Job Purpose : We are seeking an Associate Digital Product Marketing Manager to join our award-winning Digital Experience team which consists of Digital Marketers, Product Managers, UX/UI Designers, and Web Producers. As a member of a growing team, you will have direct influence on our entire digital ecosystem, and the outcomes that we deliver for our clients and the business. The ideal candidate will strategize and execute digital marketing strategies that focus on fostering client awareness, engagement and acquisition. S/he will leverage customer insights to deliver a useful and personalized client experience resulting in increased consideration, engagement, usage, loyalty and advocacy of our brands across all client segments. We are looking for a hands-on, highly engaged, self-motivated individual to work across departments and the capability to deliver cutting edge digital products that have a direct positive impact on the bottom line. Why come to Invesco? Our growing team is laser focused on delivering innovative and disruptive digital experiences for our clients and investors. We’re focused on becoming the most customer-centric firm in our industry and want people who are excited to be a part of the journey. If you think you have the profile to help us. We’d love to hear from you.   Key Responsibilities / Duties : ·        Serve as the direct point of contact for all things digital aligned to strategic business units supporting all go to market initiatives ·        Drive digital transformation and continuous improvement by leading cross-functional team that identifies, designs, develops and deploys digital marketing experiences that surprise and delight our clients ·        Champion innovation by identifying emerging digital trends, tools, and technologies that can enhance client experience and business outcomes. ·        Deep understanding of our CMS platform and MarTech stack to develop experiences designed to meet both client/user needs and business objectives ·        Develop and execute digital marketing strategies that drive client awareness, engagement, acquisition, and retention across all segments. ·        Leverage customer insights to design personalized digital experiences that enhance consideration, loyalty, and advocacy of Invesco’s brands. ·        Collaborate cross-functionally with Marketers, Product Managers, UX/UI Designers, Editorial, Content Activation & Enablement, and Web Producers to deliver cohesive and impactful digital initiatives. ·        Monitor and analyze performance metrics to assess effectiveness of digital strategies, identify opportunities, and drive