Key Account Manager DDM

Key Account Manager, digital and direct marketing AIG Seguros México Who we are: American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks, and provide for retirement security. Your contribution at AIG: You are respected for your expertise and/or ability to grow, add value, diversify product and type of distribution with AIG Sponsors.  You balance the needs of multiple stakeholders, making sound decisions using data, analytics, experience to drive campaign execution with KPIs achievement as per campaign approval. Ultimately, you take ownership for key outcomes. Key Accountabilities: You will dedicate part time to Hunter and Farming activities. As a Hunter, you will execute the established strategy to close new commercial agreements with partners among several sectors. You will be accountable for look for contacts within targeted companies, building and present value offer proposals, negotiating terms within our company standards, coordinating other teams and people, and to lead the implementation process for a successful launch. As a Farmer, you will be accountable of partner’s budget assigned to you. How do you proceed: Develop strategies, plan and execute sponsor’s sales & marketing plans to maximize revenue generation from existing partners to achieve both topline and bottom line. Constantly propose to existing Sponsors new ideas, initiatives, products, distribution channel with the purpose to be constantly adding value to the Sponsor and to the relationship with AIG.  If the initiative is accepted by the Sponsor, the Account Manager is responsible for building the strategy, planning, and defining the target expected, KPI’s projected and executing the campaign. Responsible for executing the discipline of cross-selling and up-selling after 3 months of selling the initial product. Responsible for conducting campaign analysis per month by using quantitively and qualitive reporting tools in the analysis of each campaign monitoring the results obtained per month with the KPI’s established for each campaign.  If deviation is identified proposed to the DDM Manager corrective actions: what to do, why does the account manager recommend that specific action, when to do it, what would be the effect, what is the benefit (additional premium, persistency increase, etc.).  Once approved propose to Sponsor. Work coordinately with the other team members of DDM, the LOB, and support functions: Operations, Claims, Marketing, etc. for campaigns implementation and monthly performances. Liaise with campaign management team, call center and relevant internal and external stakeholders for campaign implementation and ongoing campaign performance. Achieve per month per campaign per Sponsor: TARP, NWP, campaign profitability targets and spend efficiency. Control and manage Profit and loss of overall campaign launched. Ensure timely implementation, pre-and post-campaign control and communication, and administration. Ensure submission of marketing plan and obtain approval from local and regional management for marketing budget for new campaign launches. When launching a Digital Direct Marketing campaign coordinate with internal areas and sponsor the management of the platform, strategic product design, planning, and execution with monthly control of the KPI’s applied to Digital Campaigns. Dealing with Telemarketing, Product team (LOB) and other related parties and drive for an excellent performance outcome. Participate in product development, competitor’s analysis, business plan, budget and any other brainstorm session that will encourage,