Marketing Intelligence & AI Automation Manager

Scopely is looking for a Marketing Intelligence & AI Automation Manager to join our creative Intelligence team working in our Mexico City studio on a hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

Creative Intelligence, a central team within Performance Marketing, is responsible for creating the tools and analyzing the results of our creative data to improve our marketing and UA strategy across our entire game portfolio.

What You Will Do This hands-on individual contributor role requires marketing and analytical thinking, technical curiosity, and comfort solving ambiguous problems. You will be responsible for:

• Marketing Intelligence and Reporting

• Use Codex, Claude, Looker MCP, Big Data, and other tools to automate monthly performance reporting, competitive analysis, and benchmarking

• Translate complex creative and marketing data into clear, executive-ready insights, recommendations, and actions

• Proactively identify reporting and analysis gaps and recommend new solutions that enable better creative decision-making

• Partner with stakeholders to prioritize the most valuable business questions and continuously improve reporting

• Data Access, Partnership, and Quality Assurance

• Identify, connect to, and query the internal and external data sources needed to answer key business questions

• Understand the schemas, metrics, dimensions, and fields available through Looker MCP, Big Data, and other connected sources

• Validate AI-generated outputs and establish quality controls to ensure insights are complete, accurate, and supported by data

• Identify data gaps, inconsistencies, and metric issues, resolving them independently where possible or translating them into actionable requests for Marketing Analytics

• AI Automation and Enablement

• Identify inefficient or manual workflows and recommend where AI, automation, or other tools can deliver meaningful value, all while ensuring solutions follow company standards for data privacy, security, governance, and responsible AI use

• Build scalable AI workflows, agents, prompts, templates, data connections, and reporting processesEvaluate emerging AI capabilities and proactively recommend the

• most effective tools and use cases for the Creative Intelligence team

• Document effective workflows and help the broader team adopt AI through practical guidance and training

What We’re Looking For We are looking for an AI-forward marketing intelligence professional to join our Creative Intelligence team and automate recurring reporting, competitive analysis, and insight generation using tools such as Codex and Claude. We are looking for someone who has:

• Experience using AI tools such as Codex or Claude to build reports, automations, agents, or internal workflows

• Experience connecting to and querying data using SQL, APIs, MCP connections, or similar methods

• Familiarity with Looker, data schemas, and business intelligence environments

• Experience translating marketing performance or competitive data into clear insights and actionable recommendations

• Strong analytical and business judgment, including the ability to validate AI-generated outputs and recognize what the data may be missing

• Comfortable working independently through ambiguity and proactively identifying problems and