Principal Product Manager - Technical, External Services, AWS, GenAIUX

The AWS CX GenAIUX team is building intelligent, personalized experiences that meet users where they are. We believe that different personas—builders, operators, decision-makers, learners—deserve purpose-built GenAI applications tailored to their workflows, mental models, and goals. We are a fast-moving team that values customer obsession, bias for action, and thinking big. We believe that our customers need not to learn AWS, rather we should learn customer’s and enable them to build on AWS wherever and however they prefer. We follow their intent and help them build. Our team sits at the intersection of Artificial Intelligence and User Experience — Our vision is to cater to the need of every personality of the customers, define the future of persona driven applications and democratizing innovation for all customers on earth. We believe that different personas — builders, operators, decision-makers, and learners — deserve purpose-built GenAI applications tailored to their workflows, mental models, and goals. We measure success trust earned, adoption of applications and enhancing the AWS adoption. We're building the future of how people and AI work together on cloud infrastructure, and this role is central to that vision.

Model a "builder PM" culture where hands-on experimentation is the norm, not the exception. We are seeking a Principal Product Manager - Technical to define the ever-evolving persona strategy for AWS's GenAI-powered customer applications, establish the application frameworks that translate persona insights into a portfolio of applications, and drive flywheel for success of our customers at AWS. This requires a person who can drive a vision with conviction, remain stub-born on the vision yet flexible on the journey. This is a usability problem as much as a technology problem. The challenge is envisioning product for differentiated experiences where each customer intuitively understands the GenAI applications to leverage, trusts them enough to integrate into their life, delegate progressively complex work, and feels in control throughout. You will define how different customer personas experience trust, autonomy, and transparency differently — and translate that into distinct product experiences. organization-level alignment on what we build, for whom, and why. This is not a "strategy-only" role. In the era of Generative AI, the most impactful product leaders are hands-on builders who prototype before they prescribe, validate with working artifacts before writing documents, and earn engineering credibility by building alongside their teams. We expect you to be fluent in the tools and technologies you're shaping — capable of prompting, prototyping, and evaluating GenAI systems firsthand (a hands-on builder). This is a high-ambiguity, high-impact opportunity to make a difference in AWS customer’s life with technology revolution. The problem space is largely undefined: we do not yet have a systematic understanding of how millions of AWS users (both tech and non-tech), e.g. from junior developers to C-suite executives should experience AI-native workflows differently. You will define the strategy, build the mechanisms, set the direction that an experienced engineering team executes against, and personally validate critical bets through hands-on prototyping. You will operate with significant independence, and influencing leadership, roadmap decisions across AWS CX with laser focus on Customers. Key job responsibilities KEY RESPONSIBILITIES Persona Strategy & Frameworks (Org-Level) • Define and own the persona strategy for AWS GenAI experiences — establishing a scalable, data-driven framework that the broader organization uses to segment, prioritize, and serve differentiated customer cohorts • Set the methodology for persona research (qualitative and quantitative), and direct L5/L6 PMs, UX researchers, and data scientists who execute against it • Establish a living persona