Senior Content Strategist

In Global Consumer eCommerce Marketing our purpose is to drive growth by building emotional connections that delight and empower customers. We engage with consumers globally throughout their shopping journeys across Gaming, Windows, Microsoft 365 and Surface. As a member of our team, you will help grow a multi-billion-dollar business, explore new areas of innovation and influence digital experiences used by customers around the world. The Senior Content Strategist shapes how customers understand, compare and choose Microsoft products across Microsoft.com. This role defines the content strategy and product-knowledge structure behind our global digital commerce experiences. It establishes how product truth, customer guidance, comparisons and buying information should be organized and represented so that customers and AI-powered experiences can understand and use it accurately. This role creates the strategy, models, and standards that guide how content is produced, whether by marketers, copywriters, agencies or AI. The strategist ensures that content is meaningful and useful for customers while also structured, consistent, and trustworthy enough to support Search, personalization, conversational experiences, and emerging agent-assisted shopping scenarios. This role works closely with Site Merchandising, UX, SEO/AI SEO, product marketing, Engineering, Analytics and digital transformation teams. It connects customer needs and business priorities to the content and product knowledge required across global commerce journeys. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day, we build on our values of respect, integrity and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Define the commerce content strategy: Develop and evolve the content strategy for Microsoft Store and priority Microsoft.com commerce experiences, aligned to customer needs, business goals, and global scale. Create reusable content models: Design scalable frameworks for common customer needs, including frequently asked questions, comparisons, buying guides, product-value frameworks, use-case guidance, and recommendation experiences. Define product-knowledge requirements and establish product truth: Define how product claims, terminology, attributes, relationships, use cases, and comparisons should be represented consistently across customer experiences. Design human and machine decision journeys: Translate customer questions, product complexity, and journey friction into clear buying guidance, decision-support experiences, and product-knowledge requirements. Lead content and commerce taxonomy strategy: Define the terminology, categories, attributes, and relationships used to organize commerce content. Partner with Search on query intent, synonyms, retrieval, filters, and relevance; with UX on information architecture; and with product-data teams on authoritative specifications and source systems. Partner with SEO and AI SEO: Convert search demand, customer questions, visibility gaps and citation opportunities into prioritized content strategies. Improve content quality and consistency: Establish standards and governance for terminology, naming, comparison logic, freshness, accuracy, and ownership across marketing and merchandising experiences. Simplify customer decision-making: Lead audits to identify content gaps, duplication, conflicting product information, and opportunities to make complex choices easier to understand. Use data to improve the experience: Apply customer signals, content performance, search insights, and experimentation to determine which content patterns improve discovery, comprehension, comparison, conversion, and long-term customer value. Advance AI-enabled experiences responsibly: Ensure